Description
Conveniently navigate our interactive and user-friendly visualisations to gain an advantageous perspective on the most significant flavour profiles, categories, nicotine formats and nicotine strengths offered by leading brands and top websites in seven major e-cigarette markets – the US, UK, Russia, Germany, France, Italy, and Canada.
The new and exclusive ECigIntelligence flavours and nicotine-strength trackers are indispensable tools, providing actionable insights to professionals operating within the various parts of the e-cigarette sector. Whether you are a manufacturer, distributor, investor or seeking the best way to develop your brand, these trackers will enable you to plan your strategy with confidence.
Number of dashboards: Fourteen dashboards (two per country), showing separately the flavour tracking and nicotine strength tracking.
You can now trial the interactive flavour tracker below.
Reasons to buy
- Understand product evolution and trends
- Supply analysis to gain insight into consumer preferences
- Compare products available in seven major e-cigarette markets
- Find opportunities to enhance your business
- Analysis per quarter from Q4 2017
- Includes both freebase and nicotine salts
- Have a clear view of the flavours and nicotine strengths with increasing demand
- Know the split for the top 20 brands in each country
- Link this product with the ECigIntelligence brands trackers and pricing trackers using product IDs.
Contents
Details of the data and in-house analysis included in this tracker are:
ECigIntelligence Flavour/Nicotine Tracker: | Flavour | Nicotine Strength |
Update rate | Quarterly: data gathered in middle of quarter (range of dates depending on market) | |
Archive analysis period | 2yrs+, quarterly from Q4 2017 | |
Markets covered | US, Canada, UK, France, Germany, Italy, Russia | |
Retail channels | Five leading online multi-brand retailers representing est. 25-50% of total online sales in each market | |
Data-points analysed | >250,000 | |
Cleaned raw data available each quarter | 30,000+ | 100,000+ |
Categories analysed | 9 main flavour categories (including tobacco and menthol/cooling) and 47 flavour sub-categories |
14 nicotine strength categories in nicotine salts and freebase nicotine liquids, including pre-filled pods |
Key analysis outputs | Flavour category splits; flavour development over 2+yr period; cross-market flavour profile comparisons; tobacco/menthol market share (supply side) including impact of flavour restrictions; new flavour categories launched in latest quarter |
Nicotine strength splits; longitudinal change in nic. strength (esp. following introduction of nic salts); cross-market comparisons particularly US vs EU (nic. strength limits) |
Data splits | Nicotine type (freebase and nicotine salts); product (open system e-liquid, closed system pod); country market; indexed by prevalence with online retailers |
Flavour trackers
The dashboards display the main flavour categories, flavour sub-categories and flavour components. The following filters can be applied:
- Select analysis type:
- Nicotine type
- New products
- Filter by product type:
- Disposables
- E-liquid
- Pre-filled pods
- Filter by main flavour category:
- 11 main flavour categories to choose from including fruit, tobacco, and savoury
- Filter by flavour complexity:
- Four levels of flavour complexities to choose from
- Filter by top brands:
- 20 leading brands based on the number of products carried online
Nicotine strength trackers
The dashboards display the nicotine strength ranges for freebase e-liquids and nicotine salts. The following filters can be applied:
- Select analysis type:
- Nicotine type
- New products
- Filter by product type:
- Disposables
- E-liquid
- Pre-filled pods
- Filter by concentration category:
- Six categories for freebase e-liquids
- Eight categories for nicotine salts
- Filter by top brands:
- 20 leading brands based on the number of products carried online
See our methodology learn more about the flavour and nicotine trackers.
Trial dashboard
The visualisation below is a trial version and does not provide analysis for any country.
Examples of findings
You can find below some examples of possible findings you could quickly pull out from our dashboard:
- Fruit flavoured NS pods are increasingly added by the tracked websites:
- There was a high increase in Cooling (menthol, mint, etc) flavoured pods offer in Q1 2020:
- Sweet/candy flavours show an increase in the NS e-liquid category:
- In fruits, Berries are increasing in share and Tropical fruits are slightly decreasing:
This product is available as an add-on to any of our subscription plans.
If you want more information about this product please contact us.