Flavour tracker trial version


Description

 

Conveniently navigate our interactive and user-friendly visualisations to gain an advantageous perspective on the most significant flavour profiles, categories, nicotine formats and nicotine strengths offered by leading brands and top websites in seven major e-cigarette markets – the US, UK, Russia, Germany, France, Italy, and Canada.

The new and exclusive ECigIntelligence flavours and nicotine-strength trackers are indispensable tools, providing actionable insights to professionals operating within the various parts of the e-cigarette sector. Whether you are a manufacturer, distributor, investor or seeking the best way to develop your brand, these trackers will enable you to plan your strategy with confidence.

Number of dashboards: Fourteen dashboards (two per country), showing separately the flavour tracking and nicotine strength tracking.

You can now trial the interactive flavour tracker below.

 

Reasons to buy

  • Understand product evolution and trends
  • Supply analysis to gain insight into consumer preferences
  • Compare products available in seven major e-cigarette markets
  • Find opportunities to enhance your business
  • Analysis per quarter from Q4 2017
  • Includes both freebase and nicotine salts
  • Have a clear view of the flavours and nicotine strengths with increasing demand
  • Know the split for the top 20 brands in each country
  • Link this product with the ECigIntelligence brands trackers and pricing trackers using product IDs.

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Contents

Details of the data and in-house analysis included in this tracker are:

ECigIntelligence Flavour/Nicotine Tracker: Flavour Nicotine Strength
Update rate Quarterly: data gathered in middle of quarter (range of dates depending on market)
Archive analysis period 2yrs+, quarterly from Q4 2017
Markets covered US, Canada, UK, France, Germany, Italy, Russia
Retail channels Five leading online multi-brand retailers representing est. 25-50% of total online sales in each market
Data-points analysed >250,000
Cleaned raw data available each quarter 30,000+ 100,000+
Categories analysed 9 main flavour categories (including tobacco and
menthol/cooling) and 47 flavour sub-categories
14 nicotine strength categories in nicotine salts
and freebase nicotine liquids, including pre-filled
pods
Key analysis outputs Flavour category splits; flavour development over
2+yr period; cross-market flavour profile
comparisons; tobacco/menthol market share (supply
side) including impact of flavour restrictions; new
flavour categories launched in latest quarter
Nicotine strength splits; longitudinal change in nic.
strength (esp. following introduction of nic salts);
cross-market comparisons particularly US vs EU
(nic. strength limits)
Data splits Nicotine type (freebase and nicotine salts); product (open system e-liquid, closed system pod); country
market; indexed by prevalence with online retailers

Flavour trackers

The dashboards display the main flavour categories, flavour sub-categories and flavour components. The following filters can be applied:

  • Select analysis type:
    • Nicotine type
    • New products
  • Filter by product type:
    • Disposables
    • E-liquid
    • Pre-filled pods
  • Filter by main flavour category:
    • 11 main flavour categories to choose from including fruit, tobacco, and savoury
  • Filter by flavour complexity:
    • Four levels of flavour complexities to choose from
  • Filter by top brands:
    • 20 leading brands based on the number of products carried online

Nicotine strength trackers

The dashboards display the nicotine strength ranges for freebase e-liquids and nicotine salts. The following filters can be applied:

  • Select analysis type:
    • Nicotine type
    • New products
  • Filter by product type:
    • Disposables
    • E-liquid
    • Pre-filled pods
  • Filter by concentration category:
    • Six categories for freebase e-liquids
    • Eight categories for nicotine salts
  • Filter by top brands:
    • 20 leading brands based on the number of products carried online

See our methodology learn more about the flavour and nicotine trackers.

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Trial dashboard

The visualisation below is a trial version and does not provide analysis for any country.


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This product is available as an add-on to any of our subscription plans.

If you want more information about this product please contact us.

ECigIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of ECigIntelligence, does not accept any liability or responsibility for information or views published.
Please see this page for a detailed description of our methodology. Please Contact us for a detailed description of our methodology.