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News analysis

Frisco believes the future of synthetic nicotine could be a matter of taste

Written by || 6th April 2017 || News analysis | Companies | Marketing and Retailing | Nicotine | GeographiesNorth America United States

An American e-liquid company is looking to synthetic nicotine to improve flavour profiles but will have to convince consumers and retailers that the higher price-tag is worth it.
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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