General market report: Italy’s unstable market

The Italian vaping market has become volatile in recent years due to internal – fast-changing regulatory and taxing environments – and external – EVALI and Covid-19 – factors. In general, the Italian vaping market has traditionally been very unstable, mainly due to constant regulatory changes. An online ban in 2018, strict control of retail channels, and a constantly changing tax environment due to both judicial and legislative measures have hindered expansion of the market.

This report covers the Italian market in full, examining market size, vaping population, top brands, pricing and more.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Smoking population
  4. Vaping population
  5. Market size
  6. Retail channels
  7. Form factors and product trends
  8. Top brands
  9. Pricing

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