E-cigarettes are considered in South Africa as tobacco products and so come under tobacco regulation, though vaping bodies have asked the government to reassess them as a healthier product
This ECigIntelligence market snapshot for South Africa covers key indicators: recent, present and forecast market size; an indication of regulation level; an overview of the top available brands, form factors, retail distribution split, prices and affordability.
The e-cig market in South Africa is worth ZAR450m in 2019 ($32.3m) and growing, with 150,000 vapers in the country and an estimated 55,000 daily users (around 36%). Check out the new ECigIntelligence report, looking across the top 20 online retailers and the market breakdown
Our study of the online market in South Africa, where e-cigarettes have gained a good deal of traction over the past year, analyses brands, products and prices on the country’s 20 leading e-cig websites
Our South African analysis finds a market dominated by local companies and manufacturers, with little presence of Big Tobacco names, and very little effect of a purely theoretical ban on the sale of nicotine-containing e-cigarettes.
Market analysis • Market context • Market size • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Raw materials and manufacturing • Regulatory analysis • Regulatory overview • National regulation • Provincial regulation • Local regulation • Non-governmental regulation • Regulatory trends • Appendix 1: national law • Appendix 2: lawsuit – D Beelders vs Smokestik SA CC, and complaint against Twisp • Further information
The e-cig industry is driven by rapidly growing consumer demand, splintered by diverse technologies, threatened by regulation, and niggled at by medical doubts. So the team at ECigIntelligence has drafted a SWOT analysis for the industry as a whole.