Market reports / Asia

All of our full-length market reports covering Asia can be found on this page. As well as an in-depth overview of the current market in each of our selected Asian countries, providing data on products, brands and distribution channels in the form of our full market reports, this page also includes more specific reports focusing on various aspects of the market as well as general market snapshots.

Full market report: a time for opportunities, Saudi Arabia Q1 2020

17th March 2020 | Market reports |

Asia
Saudi Arabia
Marketing and Retailing
Market reports

The Kingdom of Saudi Arabia is still an undeveloped market, but with great opportunities for the vaping industry. This report covers the current vape market as it stands in the country with analysis and interpretation of both the online and offline channels

Snapshot: Philippines, February 2020

18th February 2020 | Market reports , Market Snapshots |

Asia
Philippines
Market Research
Marketing and Retailing
Market reports
Market Snapshots

This market snapshot for the Philippines covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Back to basics: Philippines Q1 2020 market report

12th February 2020 | Market reports |

Asia
Philippines
Market Research
Marketing and Retailing
Market reports

This market report looks at the Philippines, a country with a very strong tobacco culture, providing a comprehensive and detailed picture of the current market in the country.

Snapshot: Malaysia, December 2019

3rd December 2019 | Market reports , Market Snapshots |

Asia
Malaysia
Market Research
Marketing and Retailing
Market reports
Market Snapshots

This ECigIntelligence market snapshot for Malaysia covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands

Snapshot: China, November 2019

26th November 2019 | Market reports , Market Snapshots |

Asia
China
Market Research
Market reports
Market Snapshots

This ECigIntelligence market snapshot for China covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands

IQOS market report: growth continues in new territories

14th November 2019 | Market reports |

Asia
Canada
EU
Europe
Japan
North America
South Korea
United States
Heated tobacco
Marketing and Retailing
Market reports

ECigIntelligence takes an overview of recent market developments for PMI’s IQOS heated tobacco system, revealing which countries have the biggest growth, who is likely to use the device and what the future might hold

Snapshot: Israel, September 2019

30th September 2019 | Market reports , Market Snapshots |

Asia
Israel
Market Research
Market reports
Market Snapshots

This ECigIntelligence market snapshot for Israel covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands

Snapshot: South Korea, August 2019

21st August 2019 | Market reports , Market Snapshots |

Asia
South Korea
Market Research
Market reports
Market Snapshots

This ECigIntelligence market snapshot for South Korea covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands

Pods take the lead and drive growth: China market report

12th August 2019 | Market reports |

Asia
China
Companies
Consumers
Heated tobacco
Market Research
Marketing and Retailing
Market reports

Despite negative publicity on a national TV show and static numbers of vapers, the market for e-cigarettes continues to grow in China as consumer preferences change. ECigIntelligence investigates in its latest market report

Snapshot: Indonesia, July 2019

18th July 2019 | Market reports , Market Snapshots |

Asia
Indonesia
Market Research
Market reports
Market Snapshots

This ECigIntelligence market snapshot for Indonesia covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands

Snapshot: Japan, March 2019

1st May 2019 | Market reports , Market Snapshots |

Asia
Japan
Market Research
Market reports
Market Snapshots

This market snapshot for Japan covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

More heated tobacco users than e-cig users: Japan market report

24th April 2019 | Market reports |

Asia
Japan
Heated tobacco
Market Research
Marketing and Retailing
Market reports

In our latest look at the Japanese market, we find that there are now more heated tobacco than e-cigarette users. There has been a steady decline of the vape market through 2017-2019, and a larger share of sales are going through the online channel

Snapshot: Philippines, December 2018

4th December 2018 | Market reports , Market Snapshots |

Asia
Philippines
Market Research
Market reports
Market Snapshots

This market snapshot for the Philippines covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Things heat up as the e-cig continues to evolve

6th September 2018 | Market reports |

Asia
Australasia
China
EU
Europe
Japan
New Zealand
North America
South Korea
United Kingdom
United States
Heated tobacco
Technology and Innovation
Market reports

In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. Here ECigIntelligence looks at the latest innovation in closer detail

Heated tobacco products: the basics explained

17th August 2018 | E-learning , Market reports |

Asia
Europe
Japan
Romania
South Korea
Health
Heated tobacco
Marketing and Retailing
Regulation and Legislation
Technology and Innovation
E-learning
Market reports

What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more – are answered in this short guide.

Heated tobacco usage in Japan: a consumer survey

13th June 2018 | Market reports |

Asia
Japan
Heated tobacco
Market Research
Market reports

Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here we examine the results of an in-depth survey conducted by ECigIntelligence into the habits and opinions of HnB users

Heated tobacco usage in South Korea: a consumer survey

6th June 2018 | Market reports |

Asia
South Korea
Heated tobacco
Market Research
Market reports

In this in-depth market report, we examine closely the results of a survey conducted by ECigIntelligence into the habits and opinions of heated tobacco (HnB) users in a growing and competitive South Korean market

Heated tobacco versus e-cigarettes: what does the future hold?

17th April 2018 | Market reports |

Asia
Japan
North America
United States
Heated tobacco
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Technology and Innovation
Market reports

Heated tobacco is grabbing headlines, but what else will it seize? We examine a number of market and regulatory scenarios with greatly differing outcomes for both heat-not-burn products and e-cigarettes

Heated tobacco gaining ground: special market report

17th April 2018 | Market reports |

Asia
EU
Europe
Japan
Heated tobacco
Market Research
Marketing and Retailing
Market reports

In this special report, ECigIntelligence looks at how heated tobacco (heat-not-burn) and hybrid products are gaining ground in the world’s tobacco and vapour market

South Korea heated tobacco market dominated by IQOS

13th April 2018 | Market reports |

Asia
South Korea
Market Research
Marketing and Retailing
Market reports

ECigIntelligence returns to look at South Korea, where the heated tobacco market emerged in in 2017 when PMI launched IQOS — a move that was followed by the launches of both Glo and Lil