Regulatory and market intelligence for the e-cigarette sector
All of our full-length e-cigarette market reports covering Australia can be found on this page. These include data on products, brands and distribution channels, as well as our consumer and vape store surveys. In this section you can obtain an overview of the current Australian vaping market, including country summaries in our market snapshots. It also provides reports on specific topics such as retail, pricing, notified TPD products, etc.
This market snapshot for Australia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability
This market snapshot for New Zealand covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability
Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become more significant in future, despite a sometimes stringent regulatory environment.
With fewer smokers than in other countries, there is less scope for e-cigarettes to flourish in either country – but legal changes afoot in New Zealand reveal a more positive attitude to vaping than in Australia
The sale of e-cigarettes containing nicotine is banned in both Australia and New Zealand. Though there is a grassroots move to change this, both markets are currently led by online imports for personal use.
Market analysis • Market size • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Brands • Regulatory analysis • Australia: national regulation • Australia: the Therapeutic Goods Administration • Australia: personal imports • Australia: state and territory regulation • Australia: taxation • Australia: the future of e-cig regulation • New Zealand: national regulation • New Zealand: medical regulation • New Zealand: regulatory forecast • Appendix 1: importation into Australia • Appendix 2: New Zealand Medicines Act 1981
Hardware • E-liquids • Strength and consumption • Flavours • Retail channel
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