Market reports / Australia

All of our full-length e-cigarette market reports covering Australia can be found on this page. These include data on products, brands and distribution channels, as well as our consumer and vape store surveys. In this section you can obtain an overview of the current Australian vaping market, including country summaries in our market snapshots. It also provides reports on specific topics such as retail, pricing, notified TPD products, etc.

Snapshot: Australia, October 2020

6th October 2020 | Market reports , Market Snapshots |

Australasia
Australia
Market Research
Market reports
Market Snapshots

This market snapshot for Australia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Snapshot: Australia, March 2019

11th March 2019 | Market reports , Market Snapshots |

Australasia
Australia
Market Research
Market reports
Market Snapshots

This market snapshot for New Zealand covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Online sales: the impact of Amazon, eBay and the web’s mega-retailers

4th December 2017 | Market reports |

Asia
Australasia
Australia
China
England
EU
Europe
France
Germany
North America
United Kingdom
United States
Market Research
Marketing and Retailing
Market reports

Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become more significant in future, despite a sometimes stringent regulatory environment.

Australia and New Zealand: personal imports lead the field

23rd January 2017 | Market reports |

Australasia
Australia
New Zealand
Heated tobacco
Marketing and Retailing
Market reports

The sale of e-cigarettes containing nicotine is banned in both Australia and New Zealand. Though there is a grassroots move to change this, both markets are currently led by online imports for personal use.

In depth: e-cig market and law in Australia and New Zealand

18th December 2014 | Market reports |

Australasia
Australia
New Zealand
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports

Market analysis • Market size • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Brands • Regulatory analysis • Australia: national regulation • Australia: the Therapeutic Goods Administration • Australia: personal imports • Australia: state and territory regulation • Australia: taxation • Australia: the future of e-cig regulation • New Zealand: national regulation • New Zealand: medical regulation • New Zealand: regulatory forecast • Appendix 1: importation into Australia • Appendix 2: New Zealand Medicines Act 1981