Marketing & retailing / Europe
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UK ad body upholds Vype website complaints

19th October 2018 | Business briefing , Marketing & retailing |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Marketing and Retailing
Business briefing
Marketing & retailing

A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional.
A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and phrases on the Govype.com site operated by Nicoventures, a British American Tobacco (BAT) subsidiary, for its Vype e-cigarette.

How every picture can tell a story

17th September 2018 | Marketing & retailing |

Asia
Australasia
Australia
Denmark
England
Europe
Greece
Italy
Japan
Netherlands
Northern Ireland
Russia
Serbia
South Korea
Sweden
Ukraine
United Kingdom
Marketing and Retailing
Marketing & retailing

During the course of the detailed research that goes into both ECigIntelligence’s Market Reports and Regulatory Reports, a lot of images are gathered and collected — and not all of them can make it into the relevant published article. But such pictures can tell their own tale — illustrating how products are marketed and displayed […]

International vape store galleries

13th September 2018 | Marketing & retailing |

Asia
Australasia
Australia
Denmark
Europe
Finland
Greece
Italy
Japan
Netherlands
Romania
Russia
Serbia
South Korea
Sweden
Ukraine
United Kingdom
Marketing and Retailing
Marketing & retailing

ECigIntelligence takes you through some of the vape stores and traditional retail outlets found in a selection of the countries that have been reported on

New Blu campaign planned for UK

12th June 2018 | Marketing & retailing |

England
Europe
United Kingdom
Marketing and Retailing
Marketing & retailing

Blu are getting ready to launch a new advertising campaign in the United Kingdom, possibly featuring feature pop-up stores, brand ambassadors, sampling teams and outdoor advertising

Creativity and controversy – how PMI spreads the word about IQOS

23rd April 2018 | Marketing & retailing |

Asia
Canada
Colombia
EU
Europe
France
Japan
Lithuania
North America
Romania
South America
South Korea
Ukraine
United Kingdom
United States
Companies
Marketing and Retailing
Marketing & retailing

Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy