Market reports / Germany

Our complete analysis of the German vaping market is presented in our market reports section. This page provides in-depth intelligence on e-cigarette products and flavours, brands and consumer analysis. In addition, summarised country pieces are offered in our market snapshots for you to gain an overview of the market landscape of the country. Deep dive into specific reports tackling topics such as retail, distribution, notified TPD products, etc.

Snapshot: Germany, January 2020

9th January 2020 | Market reports , Market Snapshots |

Europe
Germany
Market Research
Market reports
Market Snapshots

This ECigIntelligence market snapshot for Germany covers key indicators such as recent, present and predicted market size, an indication of regulation level and an overview of the top available brands

Closed systems drive growth: Germany market report

2nd September 2019 | Market reports |

Europe
Germany
Heated tobacco
Market Research
Marketing and Retailing
Market reports

Vaping growth in Germany may be slowing, but the market is broadening thanks to Juul and myblu – so there is reason for optimism. Meanwhile, IQOS struggles compared to other EU markets

Vape stores on the increase: Germany market report

13th December 2018 | Market reports |

Europe
Germany
Market Research
Marketing and Retailing
Retail
Market reports

In our latest look at the German market, we can see that the number of vape stores has increased in all Länder. This is due to an increase in vapers and a shift from the online channel to physical stores. We can also see that the vape store distribution mirrors population distribution

From cigarettes to vaping — the factors for change

26th September 2018 | Market reports |

Europe
France
Germany
Italy
North America
Russia
United Kingdom
United States
Consumers
Health
Market Research
Marketing and Retailing
Market reports

In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability

CBD e-liquid – a new market on the rise in Germany

11th June 2018 | Market reports |

Europe
Germany
Market Research
Marketing and Retailing
Market reports

The market for cannabidiol (CDB) e-liquid is hotting up in Germany. It’s an emerging industry, so stakeholders are limited and no brand dominates, but new players are moving in as public interest continues to grow

CBD in Europe: an overview of an emerging vaping market

24th April 2018 | Market reports |

EU
Europe
France
Germany
Italy
United Kingdom
Health
Market Research
Marketing and Retailing
Market reports

In this report from ECigIntelligence, we look at how CBD may be used as a vapour product, and examine the marketing and pricing of CBD on the leading vaping websites in Europe which offer it

Germany vapers survey: mixing with the enthusiasts

11th January 2018 | Market reports |

EU
Europe
Germany
Consumers
Market Research
Market reports

Our survey of German vapers’ behaviour and attitudes finds flavour and confidence in the manufacturer are key when choosing e-liquids, while ease of use and customisation options are the prime aspects of hardware

Online sales: the impact of Amazon, eBay and the web’s mega-retailers

4th December 2017 | Market reports |

Asia
Australasia
Australia
China
England
EU
Europe
France
Germany
North America
United Kingdom
United States
Market Research
Marketing and Retailing
Market reports

Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become more significant in future, despite a sometimes stringent regulatory environment.

Popularity of shake and vape on the rise in Germany

29th November 2017 | Market reports |

EU
Europe
Germany
Market Research
Marketing and Retailing
Market reports

As shake and vape grows in popularity, ECigIntelligence takes a look at the German market in detail and finds that experienced vapers in Germany mostly use their own-mixed e-liquids, which can help in avoiding TPD restrictions for e-liquid-containing nicotine. This trend seems to have grown in Germany since May 2017, and almost half of the e-liquid brands sold in Germany are ready to mix.

Double-digit growth in Germany vape stores

25th July 2017 | Market reports |

Europe
Germany
Market Research
Marketing and Retailing
Market reports

We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern, according to population size and square kilometres. Population size turned out to be the biggest determinant of the number of vape stores. We’ve also identified the five largest vape store chains in Germany, according to the number of points of sale.

Heated tobacco: expanding the market for reduced-risk nicotine?

23rd June 2017 | Market reports |

Asia
Europe
France
Germany
Greece
Israel
Italy
Japan
Netherlands
Poland
Portugal
Romania
Russia
South Korea
Spain
Switzerland
Ukraine
United Kingdom
World
Companies
Health
Heated tobacco
Market Research
Marketing and Retailing
Policy and Politics
Technology and Innovation
Market reports

Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?

Study finds fruit flavours favoured in Germany

16th May 2017 | Market reports |

Europe
Germany
Market Research
Market reports

In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico kit. The most popular e-liquid flavour are the fruits category. E-liquid is an average 20% more expensive in physical stores.

How preferences for e-liquid flavours differ

3rd May 2017 | Market reports |

EU
Europe
France
Germany
Italy
North America
Spain
United Kingdom
United States
Market Research
Market reports

Flavour preferences among e-cigarette users differ markedly between different countries, different hardware devices and between types of users.

E-cig price patterns compared across six key markets

3rd May 2017 | Market reports |

Europe
France
Germany
Italy
North America
Russia
United Kingdom
United States
Market Research
Market reports

ECigIntelligence compares the prices of six e-cig products – hardware and e-liquids – across six key markets: France, Germany, Italy, the UK, the U.S. and Russia.

German market expected to grow substantially again in 2017

8th November 2016 | Market reports |

Europe
Germany
Companies
Market Research
Marketing and Retailing
Market reports

In this market report we look at how the German vaper population has grown by 30% in the past year. This looks set to continue next year, along with the continuing increase in the number of vaper stores. Online sales, meanwhile, are predominately being handled by just a few sites.

Major changes to Europe’s e-cig sales channels imminent

13th May 2016 | Market reports |

Austria
Belgium
Bulgaria
Croatia
Czech Republic
Denmark
England
Estonia
EU
Europe
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxemburg
Malta
Netherlands
Northern Ireland
Poland
Portugal
Romania
Scotland
Slovakia
Slovenia
Spain
Sweden
United Kingdom
Wales
Regulation and Legislation
Market reports

From May 2016, e-cig sales channels will be reduced in some European countries when the Tobacco Products Directive comes into force. This report looks at the details, including restrictions on distance sales, the imposition of age verification checks, licensing and registration of retailers, and limitations on retail outlets.

Infographic: how big is Europe’s potential e-cigarette market?

24th December 2015 | Business briefing , Market reports |

Austria
Belgium
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
EU
Europe
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Netherlands
Norway
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
United Kingdom
Market Research
Marketing and Retailing
Business briefing
Market reports

This new infographic from ECigIntelligence illustrates the large untapped market for vapour products in Europe.

Market update + data analysis: Germany

20th November 2015 | Market reports |

Europe
Germany
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Germany or the advanced search page.   ECigIntelligence’s Nikita Dzhain and Dan Irwin-Brown bring you an up-to-date analysis of the underdeveloped German e-cig market, with an invaluable accompanying Excel document packed with data. This includes pricing across all form factors – and how that […]

Market update: Germany

6th November 2015 | Market reports |

Europe
Germany
Market Research
Marketing and Retailing
Market reports

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Germany or the advanced search page.     Executive summary   Third-party estimates regarding e-cigarette usage in Germany vary enormously. ECigIntelligence views the German market to still be developing and estimates the total number of adult vapers to be 1 million in […]