Regulatory and market intelligence for the e-cigarette sector
This ECigIntelligence market snapshot for Greece covers key indicators: market size; regulation level; an overview of the top available brands, form factors, retail distribution split, prices and affordability
In our latest look at the Greek market, we find Greek vapers prefer open system devices, the offline channel currently generates more sales and electronic cigarettes are now more widely available compared to previous years
An ECigIntelligence-conducted a focus group with eight Greek IQOS users. We found that health was given as the main motivation to start using IQOS, while friends were the main influence. All of the participants said they would recommend IQOS ahead of vaping
ECigIntelligence’s latest online survey of the Greek e-cigarette market found advanced devices dominate, with a high proportion of respondents mixing their own e-liquids
Since the EU’s Tobacco Products Directive (TPD) was implemented, the Greek e-cigarette market has shifted towards using shake and vape e-liquids, as they are exempt from the new tax
This ECigIntelligence survey took place between April and June 2017. We found there are around 500 specialised vape stores at this moment in Greece, averaging a monthly revenue of around €10,000, of which 70% was reported to come from physical stores. Sales of e-liquid generated around 60% of revenue.
Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?
In this ECigIntelligence report, we find that two years on from the first period of strong growth, 2016 seems to have been a good year for the Greek e-cigarette market as it has experienced its second “boom”. Although the Tobacco Products Directive (TPD) has been implemented, local producers remain positive – presenting the Greek market as a market with huge potential.
These photos give you a glimpse into how Greek retailers promote their e-cig products through instore point of sale and window displays
From May 2016, e-cig sales channels will be reduced in some European countries when the Tobacco Products Directive comes into force. This report looks at the details, including restrictions on distance sales, the imposition of age verification checks, licensing and registration of retailers, and limitations on retail outlets.
The report examines the market of electronic cigarettes in the country with the highest tobacco smoking prevalence rate in Europe. The summary of the electronic cigarette market in Greece offers insight into the key metrics: market size, vaping adult population, form factors, distribution splits and most popular e-liquids. Qualitative and quantitative research methods were used to gather and analyse data, in addition to compiling key results from existing reports from third-party sources.
This new infographic from ECigIntelligence illustrates the large untapped market for vapour products in Europe.
We just launched our new Flavour & Nicotine trackers!
Navigate our interactive and user-friendly visualisations to gain an advantageous perspective on flavours and nicotine strengths offered by leading brands and top websites in seven major e-cigarette markets – the US, UK, Russia, Germany, France, Italy and Canada.
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