BAT launches new HnB in Korea amid government crackdown

29th November 2019 | Business briefing |

Asia
South Korea
Companies
Heated tobacco
Marketing and Retailing
Business briefing

Late November saw British American Tobacco (BAT) launch its “most advanced” heated tobacco product in South Korea – during a critical political period in which the government has taken a harsh stance towards vaping and heat-not-burn (HnB) products.

Japan remains premier test market for new HnB devices

30th May 2019 | Business briefing |

Asia
Japan
Heated tobacco
Technology and Innovation
Business briefing

Japan continues to be the leading test market for heated tobacco products, with two new devices recently launched – including the world’s first device which works with ordinary cigarettes.
SMV Japan, which lays claim to being the country’s first vape manufacturer, released its VP Style heat-not-burn (HnB) device on 27th April for JPY 7,980 ($72.80). The device comes in silver or black

JT shows two new higher-temp HnB devices for Japan

21st January 2019 | Business briefing |

Asia
Japan
Companies
Heated tobacco
Marketing and Retailing
Technology and Innovation
Business briefing

Japan Tobacco (JT) is launching two new heat-not-burn (HnB) devices in the Japanese market on 29th January as it tries to catch up with Philip Morris International (PMI)’s IQOS and British American Tobacco (BAT)’s Glo in its home territory.
The new devices will heat tobacco to higher temperatures than JT’s existing Ploom Tech, delivering stronger tastes, something consumers have called for, according to a company spokesperson.