Market reports / Italy

From cigarettes to vaping — the factors for change

26th September 2018 | Market reports |

In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability

Shake and vape products represent almost third of Italian online market

5th January 2018 | Market reports |

In our latest look at the Italian market, we find that ready-to-use e-liquids, especially 10ml bottles, are the most common bottle sizes stocked on the top five websites, while 28% of the e-liquid products found at the top five online retailers are shake and vape products. Recently, Italy banned online nicotine sales and websites appear to have generally complied with the law

Italy consumer survey: low-nicotine e-liquids prove most popular

22nd November 2017 | Market reports |

Our consumer survey took place from September to October 2017. Most respondents were ex-smokers, with around a third vaping for more than two years. The majority of our respondents where male and aged between 25 and 44.
We found that advanced devices dominate, and more than 60% of respondents are mixing their own e-liquid. E-liquids containing low nicotine content are reportedly the most popular.