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This report examines some findings from ECigIntelligence’s hardware tracker. It presents market insights taken from the data, allowing the analysis of trends in the world’s leading vape markets
This report analyses the current state of the Italian vaping market, how it differs from other leading European markets, and how it has changed over the past year
This market snapshot for Italy covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability
This report analyses traffic to online vape retailers around the world, identifying the top markets for internet sales, including from countries where such sales are officially banned
Following our more general report general market trends and patterns, this report analyses patterns of hardware and e-liquid usage among vapers in Italy
This report analyses the general characteristics, trends and attitudes of vapers in Italy. In-depth reports on hardware and e-liquids will be published separately
This market snapshot for Italy covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability
The Italian vaping market has been volatile in recent years due to internal and external factors – fast-changing regulatory and taxing environments, plus EVALI and Covid-19. This report takes a general look at the market
This report examines the Italian market in relation to recent crises, and expands our 2019 analysis into the other two main distribution channels of the Italian market: online retailers and tobacconists
This report looks at the changes in online retail channels for e-cigarette products over the early period of the COVID-19 crisis in four major markets: France, the US, Italy and the UK
This report is one of a series of studies coming from a survey carried out in Italy in February 2020 by ECigIntelligence, specifically focusing on hardware usage patterns of Italian vapers and which devices they have
This report is one of a series of studies from our online survey carried out in February 2020. It explores Italian consumer e-liquid preferences, choices and behaviours based on a sample of over 500 respondents
This report is focused on general characteristics, patterns and attitudes of Italian vapers. It is based on an online survey carried out in February 2020 with the help of industry players, specialist forums, blogs, magazines and vaping associations
This market report covers the latest update of the Italian notification list that was published in November 2019, analysing the impact of the recent tax changes as well as discussing similarities and differences to previous years
With recent changes to legislation and taxation effecting Italy’s e-cig industry, we take an in-depth look at the country’s vape stores
In the growing Italian heated tobacco market two big brands are vying for shelf-space: IQOS and Glo
In our latest look at the Italian market we investigate the impact of recent regulatory changes on the industry and vaping population
This market snapshot for Italy covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability
In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability
Our latest survey of Italian vape stores breaks down numbers of customers and their expenditure into new and habitual users, notes regional variations and differencesn between high and low footfall areas
In our latest look at the Italian market, ECigIntelligence has studied the latest prices and range of products for hardware products online and compared them with Q4 of 2017
ECigIntelligence presents cross-country analysis of Q4 2017 for the hardware categories, covering all the basic and advanced starter kits, mods, tanks and rebuildable atomisers (RBAs)
The latest ECigIntelligence survey reveals Italian vape stores think the new regulatory framework will have a negative impact on their business, but they remain optimistic
Our latest report on the state of the e-cigarette market in Italy finds that strict regulation has caused a fall in the size of the market – but not as steep as the fall in vaper numbers, as those still vaping are paying more
ECigIntelligence tracked the online pricing of hardware products on the top five visited e-cigarette websites in Italy. The tracking will be conducted on a quarterly basis and the comparative top line results presented, as here
In our latest look at the Italian market, we find that ready-to-use e-liquids, especially 10ml bottles, are the most common bottle sizes stocked on the top five websites, while 28% of the e-liquid products found at the top five online retailers are shake and vape products. Recently, Italy banned online nicotine sales and websites appear to have generally complied with the law
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers?
Our consumer survey took place from September to October 2017. Most respondents were ex-smokers, with around a third vaping for more than two years. The majority of our respondents where male and aged between 25 and 44.
We found that advanced devices dominate, and more than 60% of respondents are mixing their own e-liquid. E-liquids containing low nicotine content are reportedly the most popular.
In our latest look at the Italian market, we find sales of e-liquids generate around 45% of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by Italian brands
ECigIntelligence’s survey of Italian e-liquid manufacturers finds most are based in the north, around Milan and Turin, while a few take advantage of favourable conditions in neighbouring countries
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