Charts and infographics / Japan

IQOS growth slows as market matures

2nd December 2019 | Charts and infographics |

Asia
Japan
Heated tobacco
Market Research
Marketing and Retailing
Charts and infographics

After the 2014 launch of IQOS in Japan, its market share grew rapidly but now sees a slower growth rate due to a mature heated tobacco market and more competition. To see the in-depth analysis of iQOS, see our market report here. Original publication: 14th November 2019