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After the 2014 launch of IQOS in Japan, its market share grew rapidly but now sees a slower growth rate due to a mature heated tobacco market and more competition. To see the in-depth analysis of iQOS, see our market report here. Original publication: 14th November 2019
This graphic comes from the ECigIntelligence April 2019 Japan market report which showed that Japan now has more heated tobacco users than e-cig users.
This graphic comes from the ECigIntelligence April 2019 Japan market report which showed that Japan now has more heated tobacco users than e-cig users.
This graphic comes from the ECigIntelligence April 2019 Japan market report which showed that Japan now has more heated tobacco users than e-cig users.
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