Asia
Japan
Heated tobacco
Market Research
Marketing and Retailing
Charts and infographics
After the 2014 launch of IQOS in Japan, its market share grew rapidly but now sees a slower growth rate due to a mature heated tobacco market and more competition. To see the in-depth analysis of iQOS, see our market report here. Original publication: 14th November 2019
Asia
Japan
Heated tobacco
Market Research
Marketing and Retailing
Charts and infographics
This graphic comes from the ECigIntelligence April 2019 Japan market report which showed that Japan now has more heated tobacco users than e-cig users.
Asia
Japan
Market Research
Marketing and Retailing
Charts and infographics
This graphic comes from the ECigIntelligence April 2019 Japan market report which showed that Japan now has more heated tobacco users than e-cig users.
Asia
Japan
Heated tobacco
Market Research
Marketing and Retailing
Charts and infographics
This graphic comes from the ECigIntelligence April 2019 Japan market report which showed that Japan now has more heated tobacco users than e-cig users.