Market reports / Japan

COVID-19 online markets tracker

14th August 2020 | Market reports , Topic market reports |

This interactive tracking tool presents online traffic changes in the vape retail sector across 32 countries, including analysis of total online traffic evolution per country, total regional online traffic by retailer type, and changes in domestic traffic.

Japan takes the lead – but is heated tobacco equally hot everywhere?

10th November 2017 | Market reports , Topic market reports |

Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.

Japan market fragmented with sales concentrated online

15th June 2017 | Country market reports , Market reports |

Contents1 Executive summary2 About Japan3 Market size4 Vaper population5 Tobacco market6 Distribution channels7 Top online retailers8 Form factors9 Top brands10 E-liquids11 Pricing12 Heat-not-burn market13 Associations         Executive summary   Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco » Continue Reading.