Market reports / Japan

Our complete analysis of the Japanese vaping market is presented in our market reports section. This page provides in-depth intelligence on e-cigarette products and flavours, brands and consumer analysis. In addition, summarised country pieces are offered in our market snapshots for you to gain an overview of the market landscape of the country. Deep dive into specific reports tackling topics such as retail, distribution, notified TPD products, etc.

IQOS market report: growth continues in new territories

14th November 2019 | Market reports |

Asia
Canada
EU
Europe
Japan
North America
South Korea
United States
Heated tobacco
Marketing and Retailing
Market reports

ECigIntelligence takes an overview of recent market developments for PMI’s IQOS heated tobacco system, revealing which countries have the biggest growth, who is likely to use the device and what the future might hold

Snapshot: Japan, March 2019

1st May 2019 | Market reports , Market Snapshots |

Asia
Japan
Market Research
Market reports
Market Snapshots

This market snapshot for Japan covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

More heated tobacco users than e-cig users: Japan market report

24th April 2019 | Market reports |

Asia
Japan
Heated tobacco
Market Research
Marketing and Retailing
Market reports

In our latest look at the Japanese market, we find that there are now more heated tobacco than e-cigarette users. There has been a steady decline of the vape market through 2017-2019, and a larger share of sales are going through the online channel

Things heat up as the e-cig continues to evolve

6th September 2018 | Market reports |

Asia
Australasia
China
EU
Europe
Japan
New Zealand
North America
South Korea
United Kingdom
United States
Heated tobacco
Technology and Innovation
Market reports

In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. Here ECigIntelligence looks at the latest innovation in closer detail

Heated tobacco products: the basics explained

17th August 2018 | E-learning , Market reports |

Asia
Europe
Japan
Romania
South Korea
Health
Heated tobacco
Marketing and Retailing
Regulation and Legislation
Technology and Innovation
E-learning
Market reports

What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more – are answered in this short guide.

Heated tobacco usage in Japan: a consumer survey

13th June 2018 | Market reports |

Asia
Japan
Heated tobacco
Market Research
Market reports

Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here we examine the results of an in-depth survey conducted by ECigIntelligence into the habits and opinions of HnB users

Heated tobacco versus e-cigarettes: what does the future hold?

17th April 2018 | Market reports |

Asia
Japan
North America
United States
Heated tobacco
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Technology and Innovation
Market reports

Heated tobacco is grabbing headlines, but what else will it seize? We examine a number of market and regulatory scenarios with greatly differing outcomes for both heat-not-burn products and e-cigarettes

Heated tobacco gaining ground: special market report

17th April 2018 | Market reports |

Asia
EU
Europe
Japan
Heated tobacco
Market Research
Marketing and Retailing
Market reports

In this special report, ECigIntelligence looks at how heated tobacco (heat-not-burn) and hybrid products are gaining ground in the world’s tobacco and vapour market

Japan takes the lead – but is heated tobacco equally hot everywhere?

10th November 2017 | Market reports |

Asia
Japan
Russia
Heated tobacco
Market Research
Marketing and Retailing
Technology and Innovation
Market reports

Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.

Heated tobacco: expanding the market for reduced-risk nicotine?

23rd June 2017 | Market reports |

Asia
Europe
France
Germany
Greece
Israel
Italy
Japan
Netherlands
Poland
Portugal
Romania
Russia
South Korea
Spain
Switzerland
Ukraine
United Kingdom
World
Companies
Health
Heated tobacco
Market Research
Marketing and Retailing
Policy and Politics
Technology and Innovation
Market reports

Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?

Japan market fragmented with sales concentrated online

15th June 2017 | Market reports |

Asia
Japan
Heated tobacco
Marketing and Retailing
Market reports

        Executive summary   Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco rather than e-cigarettes, with iQOS leading the market for heated tobacco. Nicotine-containing e-cigarettes require a pharmaceutical licence. However, importing for […]

Heat-not-burn products show rise in sales as more launches planned

15th November 2016 | Market reports |

Asia
Europe
Italy
Japan
Romania
Switzerland
Companies
Heated tobacco
Market Research
Marketing and Retailing
Technology and Innovation
Market reports

This report is a brief overview of some of the key heated tobacco and hybrid products that are already on the market or are soon to be launched, including data on sales volumes and details of launch plans.