Market report: Japan – a vaping market constrained by regulation and HnB
20th May 2021 | Market reports |
This report looks at Japan’s vaping market, covering everything from market size, form factors and retail channels, to e-liquids and hardware
Market reports / Japan
Our complete analysis of the Japanese vaping market is presented in our market reports section. This page provides in-depth intelligence on e-cigarette products and flavours, brands and consumer analysis. In addition, summarised country pieces are offered in our market snapshots for you to gain an overview of the market landscape of the country. Deep dive into specific reports tackling topics such as retail, distribution, notified TPD products, etc.
Snapshot: Japan, March 2019
1st May 2019 | Market reports , Market Snapshots |
This market snapshot for Japan covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability
More heated tobacco users than e-cig users: Japan market report
24th April 2019 | Market reports |
In our latest look at the Japanese market, we find that there are now more heated tobacco than e-cigarette users. There has been a steady decline of the vape market through 2017-2019, and a larger share of sales are going through the online channel
Heated tobacco products: the basics explained
17th August 2018 | E-learning , Market reports |
What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more – are answered in this short guide.
Heated tobacco usage in Japan: a consumer survey
13th June 2018 | Market reports |
Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here we examine the results of an in-depth survey conducted by ECigIntelligence into the habits and opinions of HnB users
Heated tobacco versus e-cigarettes: what does the future hold?
17th April 2018 | Market reports |
Heated tobacco is grabbing headlines, but what else will it seize? We examine a number of market and regulatory scenarios with greatly differing outcomes for both heat-not-burn products and e-cigarettes
Heated tobacco continues to expand: Japan market report
10th April 2018 | Market reports |
Japan has been at the forefront of the growing heated tobacco market, and in this report ECigIntelligence looks at the marketing conditions and compares the leading brands
Japan takes the lead – but is heated tobacco equally hot everywhere?
10th November 2017 | Market reports |
Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.
Heated tobacco: expanding the market for reduced-risk nicotine?
23rd June 2017 | Market reports |
Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?
Japan market fragmented with sales concentrated online
15th June 2017 | Market reports |
Executive summary Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco rather than e-cigarettes, with iQOS leading the market for heated tobacco. Nicotine-containing e-cigarettes require a pharmaceutical licence. However, importing for […]
Heat-not-burn products show rise in sales as more launches planned
15th November 2016 | Market reports |
This report is a brief overview of some of the key heated tobacco and hybrid products that are already on the market or are soon to be launched, including data on sales volumes and details of launch plans.
Vape store photo gallery: Japan
15th July 2016 | Market reports |
From shop fronts to point of sale, see how vape stores do e-cigarette sales in Japan