An online survey was carried out on U.S. e-cigarette consumers by ECigIntelligence between October 2016 and January 2017 in the U.S. The survey was carried out with support from consumer association CASAA (Consumer Advocates for Smoke-Free Alternatives Association) and a number of other associations and trade press.
In this November 2016 analysis we focused on stores which we believed to be dedicated to vaping, the traditional definition of a vape store. The directories to a large extent are populated with these stores, however we cleaned the data of stores which were clearly tobacconists or other non-specialist stores.
ECigIntelligence analyses the seven leading e-cig brands in mainstream U.S. retail, aiming to understand and explain the factors that have led to their success in these channels. How do the best-known brands fare, and how have the market leaders achieved their success?
Our analysis of the top five vape store chains in the U.S. reveals distinct patterns in geographical distribution, and offers some insight into how these chains are evolving against the background of a maturing industry.
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