Ethics, health and humour are three of the most popular ways e-cigarette companies are trying to market their brands in New Zealand, as the promise of legalisation brings with it the threat of regulation to come
In a move welcomed by both public health officials and vape stores, New Zealand’s second-largest supermarket group has begun trialling the sale of non-nicotine e-cigarettes in a bid to make up for falling tobacco sales
The government of New Zealand has confirmed that it plans to legalise nicotine-containing e-cigarettes, and embed harm reduction concepts into law.
Altria subsidiary Nu Mark has successfully launched a recall for some of its Green Smoke chargers. But is all of the industry ready to act if things go suddenly wrong?