Business briefing / Northern Ireland

BAT announces two new e-cig models with new blade technology

28th December 2018 | Business briefing |

British American Tobacco (BAT) has announced the launch of two new models of electronic cigarette that will be added to the company’s vaping portfolio.
The devices, called iSwitch and iSwitch Maxx, are the first to use efficient puretech blade technology, rather than the traditional coil and wick heating system.

Juul advances UK presence in deal with major supermarket chain

30th November 2018 | Business briefing |

Controversial US vaping firm Juul Labs has secured a deal to sell its vaping product in one of the UK’s largest supermarket chains.

The most publicised player in the US e-cigarette market started selling its vaping product in its UK stores in early November but now Juul will also be available in Sainsbury’s stores.

UK ad body upholds Vype website complaints

19th October 2018 | Business briefing , Marketing & retailing |

A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional.
A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and phrases on the site operated by Nicoventures, a British American Tobacco (BAT) subsidiary, for its Vype e-cigarette.