Market reports / United Kingdom

Our complete analysis of the UK vaping market is presented in our market reports section. This page provides in-depth intelligence on e-cigarette products and flavours, brands and consumer analysis. In addition, summarised country pieces are offered in our market snapshots for you to gain an overview of the market landscape of the country. Deep dive into specific reports tackling topics such as retail, distribution, notified TPD products, etc.

Snapshot: United Kingdom, March 2020

17th March 2020 | Market reports , Market Snapshots |

Europe
United Kingdom
Market Research
Marketing and Retailing
Market reports
Market Snapshots

This market snapshot for the UK covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Consumer survey report: UK closed system users prefer fruit flavour

6th March 2020 | Market reports |

Europe
United Kingdom
Consumers
Market Research
Marketing and Retailing
Market reports

ECigIntelligence collected responses from over 500 e-cig users who use pre-filled e-cigarettes (closed system) in the UK with the aim of better understanding what types of device they use, brand, nicotine strength and what they spend

Top five vape store chains: UK market report

29th October 2019 | Market reports |

Europe
United Kingdom
Marketing and Retailing
Retail
Market reports

In this UK market report, we identify the big five vape store chains and look at where they are focused, where else they sell products and how future growth is shaping up

Snapshot: United Kingdom, November 2018

28th November 2018 | Market reports , Market Snapshots |

EU
Europe
United Kingdom
Market Research
Market reports
Market Snapshots

This market snapshot for the UK covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

From cigarettes to vaping — the factors for change

26th September 2018 | Market reports |

Europe
France
Germany
Italy
North America
Russia
United Kingdom
United States
Consumers
Health
Market Research
Marketing and Retailing
Market reports

In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability

Things heat up as the e-cig continues to evolve

6th September 2018 | Market reports |

Asia
Australasia
China
EU
Europe
Japan
New Zealand
North America
South Korea
United Kingdom
United States
Heated tobacco
Technology and Innovation
Market reports

In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. Here ECigIntelligence looks at the latest innovation in closer detail

Shake and vape gains ground: UK market report

17th August 2018 | Market reports |

Europe
United Kingdom
Market Research
Market reports

In our latest look at the market in the UK, we surveyed vape stores across the country to get a picture of their current business. We found shake and vape and multipacks are gaining ground in the British e-cig market

Vaping in the UK – trends and figures for notified products

12th July 2018 | Market reports |

Europe
United Kingdom
Market Research
Regulation and Legislation
Market reports

Using data from the Medicines and Healthcare Products Regulatory Agency (MHRA), we take a look at the notified vaping products on the UK market and trends that have emerged since the European TPD was transposed in 2016

CBD e-liquids: UK market report

29th June 2018 | Market reports |

Europe
United Kingdom
Market Research
Marketing and Retailing
Market reports

In our latest look at the United Kingdom and CBD, we find that CBD-containing e-liquid products can be found online, few vape store chains and in some independent vape stores

UK distribution: the complex journey from factory to vape store shelf

4th June 2018 | Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Marketing and Retailing
Retail
Market reports

This report examines the UK’s complicated and fragmented distribution channels for e-cigarette products. Vape stores purchase stock from a range of suppliers and our report looks at their main considerations

A picture of e-cig pricing in the UK

16th May 2018 | Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Companies
Market Research
Marketing and Retailing
Pricing data
Market reports

ECigIntelligence looks at the pricing and products range in e-liquids and hardware categories across the top five e-cigarette retailer websites in the UK and finds a shift towards advanced hardware products

CBD in Europe: an overview of an emerging vaping market

24th April 2018 | Market reports |

EU
Europe
France
Germany
Italy
United Kingdom
Health
Market Research
Marketing and Retailing
Market reports

In this report from ECigIntelligence, we look at how CBD may be used as a vapour product, and examine the marketing and pricing of CBD on the leading vaping websites in Europe which offer it

UK market report: mainstream retail dominated by tobacco firms

27th February 2018 | Market reports |

England
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Marketing and Retailing
Retail
Market reports

In our latest look at the UK market we see that the distribution share of mainstream retail has remained stable. The channel is dominated by tobacco companies and it is difficult for small companies to access the channel

Almost 20% rise in vape stores: UK market report

30th January 2018 | Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Retail
Market reports

In our latest look at the UK market, we find that there are now about 2,000 vape shops. The northwest of England has the highest number of stores and 70% of all stores belong to a chain

The UK’s top five e-cig websites

8th January 2018 | Market reports |

England
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Marketing and Retailing
Retail
Market reports

ECigIntelligence looked at the price policy and product range for e-liquids and hardware on the UK’s top five visited websites selling e-cigarettes. Multipacks of 10 ml bottles and short-fill e-liquids are a new characteristic of the British e-liquid market and shake and vape is approximately 36% cheaper than ready-to-use e-liquid overall.

Online sales: the impact of Amazon, eBay and the web’s mega-retailers

4th December 2017 | Market reports |

Asia
Australasia
Australia
China
England
EU
Europe
France
Germany
North America
United Kingdom
United States
Market Research
Marketing and Retailing
Market reports

Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become more significant in future, despite a sometimes stringent regulatory environment.

As UK market grows, speed of future expansion remains unclear

4th October 2017 | Market reports |

Europe
United Kingdom
Heated tobacco
Market Research
Marketing and Retailing
Market reports

In our latest look at the UK market, we find there are approximately 2.8m vapers, an increase of around 12% since 2015. Most are daily users, and there is a clear preference for open system products

Heated tobacco: expanding the market for reduced-risk nicotine?

23rd June 2017 | Market reports |

Asia
Europe
France
Germany
Greece
Israel
Italy
Japan
Netherlands
Poland
Portugal
Romania
Russia
South Korea
Spain
Switzerland
Ukraine
United Kingdom
World
Companies
Health
Heated tobacco
Market Research
Marketing and Retailing
Policy and Politics
Technology and Innovation
Market reports

Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?

UK vape store owners optimistic following TPD implementation

20th June 2017 | Market reports |

Europe
United Kingdom
Market Research
Market reports

In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands of devices reported gather around 60% of the market in comparison with top five e-liquid brands that gather around 20%. Fruit and menthol were reported as the most popular flavours.

Fruit flavours remain favourite among UK vapers

9th May 2017 | Market reports |

England
Europe
United Kingdom
Market Research
Market reports

In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those located in smaller towns, but fruit flavours remain the most popular.

How preferences for e-liquid flavours differ

3rd May 2017 | Market reports |

EU
Europe
France
Germany
Italy
North America
Spain
United Kingdom
United States
Market Research
Market reports

Flavour preferences among e-cigarette users differ markedly between different countries, different hardware devices and between types of users.