Market reports / United Kingdom

Our complete analysis of the UK vaping market is presented in our market reports section. This page provides in-depth intelligence on e-cigarette products and flavours, brands and consumer analysis. In addition, summarised country pieces are offered in our market snapshots for you to gain an overview of the market landscape of the country. Deep dive into specific reports tackling topics such as retail, distribution, notified TPD products, etc.

From cigarettes to vaping — the factors for change

26th September 2018 | Market reports |

In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability

CBD e-liquids: UK market report

29th June 2018 | Market reports |

In our latest look at the United Kingdom and CBD, we find that CBD-containing e-liquid products can be found online, few vape store chains and in some independent vape stores

The UK’s top five e-cig websites

8th January 2018 | Market reports |

ECigIntelligence looked at the price policy and product range for e-liquids and hardware on the UK’s top five visited websites selling e-cigarettes. Multipacks of 10 ml bottles and short-fill e-liquids are a new characteristic of the British e-liquid market and shake and vape is approximately 36% cheaper than ready-to-use e-liquid overall.

UK vape store owners optimistic following TPD implementation

20th June 2017 | Market reports |

In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands of devices reported gather around 60% of the market in comparison with top five e-liquid brands that gather around 20%. Fruit and menthol were reported as the most popular flavours.

Fruit flavours remain favourite among UK vapers

9th May 2017 | Market reports |

In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those located in smaller towns, but fruit flavours remain the most popular.

UK e-liquid market dominated by American brands

12th April 2017 | Market reports |

Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium as a description of an e-liquid does not imply higher prices.