Regulatory and market intelligence for the e-cigarette sector
Our complete analysis of the UK vaping market is presented in our market reports section. This page provides in-depth intelligence on e-cigarette products and flavours, brands and consumer analysis. In addition, summarised country pieces are offered in our market snapshots for you to gain an overview of the market landscape of the country. Deep dive into specific reports tackling topics such as retail, distribution, notified TPD products, etc.
This report focuses on the UK online channel and is based on analysis from our quarterly flavour tracker that includes all e-liquids carried by the top five multi-brand online vape retailers in the seven largest vape markets
Our survey report provides an overview of e-cigarette consumer habits in the UK and analyses the future of the country’s vaping sector, including our forecast of how it is likely to emerge from the coronavirus pandemic
This report looks at the changes in online retail channels for e-cigarette products over the early period of the COVID-19 crisis in four major markets: France, the US, Italy and the UK
This market snapshot for the UK covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability
ECigIntelligence collected responses from 481 e-cig users who use open system e-cigarettes in the UK, with the aim to better understand what types of device they use, brand, nicotine strength, where they buy their e-liquid and what their spend is
ECigIntelligence collected responses from over 500 e-cig users who use pre-filled e-cigarettes (closed system) in the UK with the aim of better understanding what types of device they use, brand, nicotine strength and what they spend
This consumer survey report uses the responses from over 900 e-cig users in order to better understanding why these vapers start using these e-cigs, what types of device they use, brand awareness and what factors are important when choosing devices
In this UK market report, we identify the big five vape store chains and look at where they are focused, where else they sell products and how future growth is shaping up
In our latest look at the e-cig market in the United Kingdom we look at pods and nicotine salts to see how things have changed over previous quarters
This market snapshot for the UK covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability
In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability
In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. Here ECigIntelligence looks at the latest innovation in closer detail
In our latest look at the market in the UK, we surveyed vape stores across the country to get a picture of their current business. We found shake and vape and multipacks are gaining ground in the British e-cig market
Using data from the Medicines and Healthcare Products Regulatory Agency (MHRA), we take a look at the notified vaping products on the UK market and trends that have emerged since the European TPD was transposed in 2016
In our latest look at the United Kingdom and CBD, we find that CBD-containing e-liquid products can be found online, few vape store chains and in some independent vape stores
This report examines the UK’s complicated and fragmented distribution channels for e-cigarette products. Vape stores purchase stock from a range of suppliers and our report looks at their main considerations
ECigIntelligence looks at the pricing and products range in e-liquids and hardware categories across the top five e-cigarette retailer websites in the UK and finds a shift towards advanced hardware products
In this report from ECigIntelligence, we look at how CBD may be used as a vapour product, and examine the marketing and pricing of CBD on the leading vaping websites in Europe which offer it
This report on e-liquids is the first in a series tracking the online pricing of e-cigarette products in six key markets: France, Germany, Italy, Russia, the UK and US.
In our latest look at the UK market we see that the distribution share of mainstream retail has remained stable. The channel is dominated by tobacco companies and it is difficult for small companies to access the channel
In our latest look at the UK market, we find that there are now about 2,000 vape shops. The northwest of England has the highest number of stores and 70% of all stores belong to a chain
ECigIntelligence looked at the price policy and product range for e-liquids and hardware on the UK’s top five visited websites selling e-cigarettes. Multipacks of 10 ml bottles and short-fill e-liquids are a new characteristic of the British e-liquid market and shake and vape is approximately 36% cheaper than ready-to-use e-liquid overall.
Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become more significant in future, despite a sometimes stringent regulatory environment.
In our latest look at the UK market, we find that the e-liquid sector is highly fragmented and a high percentage of the respondents are mixing their own e-liquid. The hardware sector is less fragmented
Our survey of hardware on sale on UK e-cigarette websites finds four brands leading the field – SMOK, Aspire, Innokin and Eleaf – with prices fairly standard across the leading sites
In our latest look at the UK market, we find there are approximately 2.8m vapers, an increase of around 12% since 2015. Most are daily users, and there is a clear preference for open system products
The UK is a highly competitive online market for e-cigarette products, which account for an estimated 30% of overall sales. In total, we estimate there are approximately 380 online retailers in the UK
Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?
In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands of devices reported gather around 60% of the market in comparison with top five e-liquid brands that gather around 20%. Fruit and menthol were reported as the most popular flavours.
In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those located in smaller towns, but fruit flavours remain the most popular.
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