Regulatory and market intelligence for the e-cigarette sector
Our news briefs updating you on the latest marketing and retailing developments in the UK e-cigarette market can be accessed here. Our coverage includes both regulatory and business updates, as well as new retail opportunities, the latest product launches, individual company news and more.
A month after the ban on menthol cigarettes came into effect in Europe, manufacturers are looking to new e-liquid lines to attract former menthol smokers looking for an alternative
The English vaping industry is preparing to reopen the roughly 3,000 vape stores across the country after a ten-week lockdown imposed by the government due to the COVID-19 pandemic
An increase in online sales has been one of the most notable consequences of the COVID-19 outbreak on the vaping industry across Europe, as the sector continues to battle market disruptions and shop closures
Independent vaping brands in the UK are looking at the retail opportunity of opening a shop-within-a-shop at fuel stations, in a bid to increase visibility and reach more customers
Vaping products from Totally Wicked are now available from UK high street newspaper and stationery retailer WHSmith
Vape shops have been opened in two NHS hospitals in England, underlining the increasing endorsement by the UK medical profession of vaping as a tool to quit smoking
Juul has widened its retail presence in the UK, with its devices now available in 357 branches of major supermarket chain Asda
Philip Morris International (PMI) is to expand its British heated tobacco presence with the opening of four new IQOS stores in Bristol this summer
A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional.
A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and phrases on the Govype.com site operated by Nicoventures, a British American Tobacco (BAT) subsidiary, for its Vype e-cigarette.
They say nostalgia isn’t what it used to be, but it’s a time-served element in many a successful brand – and e-liquid companies have found it a useful tool to create an image
During the course of the detailed research that goes into both ECigIntelligence’s Market Reports and Regulatory Reports, a lot of images are gathered and collected — and not all of them can make it into the relevant published article. But such pictures can tell their own tale — illustrating how products are marketed and displayed […]
ECigIntelligence takes you through some of the vape stores and traditional retail outlets found in a selection of the countries that have been reported on
Belfast London traditional retail London vape stores
UK vape retail is consolidating, with fewer new vape stores appearing on the high street – but some companies are still investing, and the future may belong to big chains
Asda is to stock products from independent company Doozy Vape, which means one of the UK’s biggest supermarket chains now carries 16 different vaping ranges across various stores
Blu are getting ready to launch a new advertising campaign in the United Kingdom, possibly featuring feature pop-up stores, brand ambassadors, sampling teams and outdoor advertising
One of the UK’s largest vape store chains is teaming up with Scotland’s second biggest football club to launch a range of e-liquid flavours
A vaping versus pharma fight over advertising has emerged in evidence being given to the UK government, with Johnson & Johnson for Big Pharma taking on the UK Vaping Industry Association (UKVIA)
In another media coup for British American Tobacco (BAT) and its subsidiary VIP, a light-hearted survey of vaper flavour wish lists has been making the news rounds. And it turns out Brits just love their roast dinners
Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy
Across the e-liquid industry, brands are finding enterprising ways to swap the standard glass bottle and cardboard box for something that makes them stand out while also sometimes adding to their brand story
How does one brand of e-liquid stand out from the crowd? ECigIntelligence talks to the owners and creators of some of the more successful brands to learn some of their marketing secrets
With almost half of all e-cigarette sales in the UK coming from high street vape stores, it’s clear that the country has one of the most well-developed over-the-counter markets in the world
A new study has found that found that a closer relationship with health professionals could lead to an increase in business – despite both staff and customers not considering smoking cessation as the main role of a vape shop
While other electrical items quickly throw up a clear brand leader (whether they’re a better product or not), no “Apple of e-cigs” – rapidly picked up on by tastemakers for its must-have designer appeal – has yet emerged
A new website aiming to break into the British e-cigarette market with express deliveries has reached the halfway point in its crowd-funding round with under a month to go. Clouder – a UK-based third-party online aggregator for vape shops and e-cig companies – is attempting to raise £100,000 on Seedrs, a popular equity crowd-funding website.
An e-cig company could be selling the best item available in a category but if it is selling it through the wrong retail channel, it is likely to lose out, according to industry experts
The UK’s largest online e-cigarette retailers offer more advanced open system kits than basic kits, according to an ECigIntelligence market report
The British government will not review permitted formats for e-cigarette advertising any time soon – but it will review the potential toxicity of Heat-not-Burn (HnB) tobacco products, a junior minister told concerned MPs
A ruling by the UK’s Advertising Standards Authority calls into question the line between fact and promotion when it comes to the fonts used on websites
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