Marketing & retailing / United Kingdom

Our news briefs updating you on the latest marketing and retailing developments in the UK e-cigarette market can be accessed here. Our coverage includes both regulatory and business updates, as well as new retail opportunities, the latest product launches, individual company news and more.

UK ad body upholds Vype website complaints

19th October 2018 | Business briefing , Marketing & retailing |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Marketing and Retailing
Business briefing
Marketing & retailing

A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional.
A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and phrases on the Govype.com site operated by Nicoventures, a British American Tobacco (BAT) subsidiary, for its Vype e-cigarette.

How every picture can tell a story

17th September 2018 | Marketing & retailing |

Asia
Australasia
Australia
Denmark
England
Europe
Greece
Italy
Japan
Netherlands
Northern Ireland
Russia
Serbia
South Korea
Sweden
Ukraine
United Kingdom
Marketing and Retailing
Marketing & retailing

During the course of the detailed research that goes into both ECigIntelligence’s Market Reports and Regulatory Reports, a lot of images are gathered and collected — and not all of them can make it into the relevant published article. But such pictures can tell their own tale — illustrating how products are marketed and displayed […]

International vape store galleries

13th September 2018 | Marketing & retailing |

Asia
Australasia
Australia
Denmark
Europe
Finland
Greece
Italy
Japan
Netherlands
Romania
Russia
Serbia
South Korea
Sweden
Ukraine
United Kingdom
Marketing and Retailing
Marketing & retailing

ECigIntelligence takes you through some of the vape stores and traditional retail outlets found in a selection of the countries that have been reported on

New Blu campaign planned for UK

12th June 2018 | Marketing & retailing |

England
Europe
United Kingdom
Major brands
Marketing and Retailing
Marketing & retailing

Blu are getting ready to launch a new advertising campaign in the United Kingdom, possibly featuring feature pop-up stores, brand ambassadors, sampling teams and outdoor advertising

Creativity and controversy – how PMI spreads the word about IQOS

23rd April 2018 | Marketing & retailing |

Asia
Canada
Colombia
EU
Europe
France
Japan
Lithuania
North America
Romania
South America
South Korea
Ukraine
United Kingdom
United States
Companies
Heated tobacco
Major brands
Marketing and Retailing
Marketing & retailing

Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy

Clouder on Seedrs

Online retailer aims for express e-cig deliveries

4th December 2017 | Business briefing , Marketing & retailing |

Europe
United Kingdom
Companies
Marketing and Retailing
Business briefing
Marketing & retailing

A new website aiming to break into the British e-cigarette market with express deliveries has reached the halfway point in its crowd-funding round with under a month to go. Clouder – a UK-based third-party online aggregator for vape shops and e-cig companies – is attempting to raise £100,000 on Seedrs, a popular equity crowd-funding website.