Market reports / United States

All of our full-length e-cigarette market reports covering the US can be found on this page. These include data on products, brands and distribution channels, as well as our consumer and vape store surveys. In this section you can obtain an overview of the current US vaping market, including country summaries in our market snapshots. It also provides reports on specific topics such as retail, pricing, notified TPD products, etc.

Consumer survey: US flavour report

23rd April 2020 | Market reports |

This report, the first of a series of studies of current topics in the vaping world, looks at flavour preferences of open system users and what consumers will do if their favourite flavours are banned

Ready-to-use e-liquid most popular: US survey report

2nd May 2019 | Market reports |

This report explores consumer e-liquid preferences, choices and behaviours based on our consumer survey conducted in December 2018. As the respondents were members of the Consumer Advocates for Smoke-free Alternatives Association (CASAA), we believe most respondents were interested in the vaping sector and would potentially have higher levels of consumption

From cigarettes to vaping — the factors for change

26th September 2018 | Market reports |

In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability

Pods on the rise: US market report

27th June 2018 | Market reports |

In our latest look at America, we find the pod category has taken off with hundreds of new products entering the US market. In terms of product ranges and reported sales, open pod devices are replacing traditional basic devices