Marketing & retailing / United States
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Creativity and controversy – how PMI spreads the word about IQOS

23rd April 2018 | Marketing & retailing |

Asia
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Europe
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North America
Romania
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Ukraine
United Kingdom
United States
Companies
Marketing and Retailing
Marketing & retailing

Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy

Have the metal detectors seriously exaggerated the risk?

1st March 2018 | Marketing & retailing |

North America
United States
Public Health and Medicine
Technology and Innovation
Marketing & retailing

A study at a top US university claims to have found “significant amounts of toxic metals, including lead” leaking from some e-cig heating coils and present in the inhaled vapour. But the research may be fatally flawed

New product enables legal e-liquid sampling in the US

23rd February 2018 | Marketing & retailing |

North America
United States
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Marketing & retailing

A US advocacy and consulting group believes it has come up with a product that enables consumers to sample e-liquid and still conform to the US Food and Drug Administration’s (FDA’s) sampling restrictions. The Cating Group launched its “Sample Sticks” in December last year.