Market reports / Europe

Sweden can expect post-TPD e-cig growth

17th June 2016 | Market reports |

In this report we look at Sweden, an expanding market where further growth is expected into 2017, helped by the easing of certain aspects of regulation in the country due to implementation of the Tobacco Products Directive.

Norway sees steady e-cig growth despite competition

17th June 2016 | Market reports |

In this in-depth report we look at Norway, where use of e-cigs seems to have a strong health slant. Snus is highly prevalent in the country and is clearly entrenched competition to e-cigs, potentially meaning the cap on incidence could be lower than that seen in other European countries.

Denmark vaper population stalls; light growth expected

15th June 2016 | Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Denmark or the advanced search page.         Executive summary   For 2016 we estimate the Danish market to be roughly US $26 million, a slight decrease from our estimate in 2014, explained mostly by decreased average prices across product […]

Belgium: growth seen continuing despite online sales ban

10th June 2016 | Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Belgium or the advanced search page.         Executive summary   We estimate the 2016 Belgian market to be worth around €33m. This is up from our 2015 estimate of €27m and puts Belgium’s market size at a similar level to […]

Major changes to Europe’s e-cig sales channels imminent

13th May 2016 | Market reports |

From May 2016, e-cig sales channels will be reduced in some European countries when the Tobacco Products Directive comes into force. This report looks at the details, including restrictions on distance sales, the imposition of age verification checks, licensing and registration of retailers, and limitations on retail outlets.

Spain: slow recovery for retail as TPD implementation nears

20th April 2016 | Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Spain or the advanced search page.         Executive summary Little seems to have changed in the Spanish market since our report in April 2015. The Spanish e-cigarette market is still slowly recovering from the crash experienced throughout 2014. We […]

Report: room for growth in Greek market

24th January 2016 | Market reports |

The report examines the market of electronic cigarettes in the country with the highest tobacco smoking prevalence rate in Europe. The summary of the electronic cigarette market in Greece offers insight into the key metrics: market size, vaping adult population, form factors, distribution splits and most popular e-liquids. Qualitative and quantitative research methods were used to gather and analyse data, in addition to compiling key results from existing reports from third-party sources.

Implementing the TPD: how far to the finish line?

31st December 2015 | Market reports |

As we move into 2016, nearly half of the 28 member states of the European Union (EU) have made little apparent progress in transposing its Tobacco Products Directive (TPD) into their national law – despite the May 2016 deadline. Who has achieved the most, who is lagging behind, what remains to be done, and how do the regulatory approaches of the member states differ?

UK online e-liquid product diversity overview and data analysis

22nd December 2015 | Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page.   ECigIntelligence’s Dan Irwin-Brown and Nikita Dzhain have compiled a fascinating report detailing the breadth of product available at UK online e-cigarette vendors, using a sample of over 1400 E-liquid products and more than 140 […]

UK online e-liquid analysis

1st December 2015 | Market reports |

The report provides a comprehensive overview for the e-liquid products that are available in the top ten online vendors in the UK using a sample of over 1400 e-liquid products and more than 140 brands. Insight is given into factors such as the number of products available the top five multi-brand online vendors, how many products belong to specific flavour categories and countries of origin of these products. In addition, analysis is also made on the brand level showing how many products do e-liquid brands have and examples of how brands have different product ranges to appeal to different consumers.

Updated: Polish e-cigarette market report and data analysis

1st December 2015 | Market reports |

ECigIntelligence’s Dan Irwin-Brown brings ECigIntelligence subscribers an updated market report for Poland, analysing the recent drop in e-cig prices. You can also download an Excel spreadsheet with a raft of additional information, including price points for different form factors. There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Poland or […]

Market update + data analysis: Germany

20th November 2015 | Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Germany or the advanced search page.   ECigIntelligence’s Nikita Dzhain and Dan Irwin-Brown bring you an up-to-date analysis of the underdeveloped German e-cig market, with an invaluable accompanying Excel document packed with data. This includes pricing across all form factors – and how that […]

Update: Poland market report

20th November 2015 | Market reports |

    There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Poland or the advanced search page.     Executive summary   The Polish e-cigarette market for 2015 is expected to be worth PLN541m (Polish zloty) (€126m, $144m). The small growth (7%) in the market from 2014 to 2015 can be attributed […]

Hungary regulatory report: an end to mandatory pharma licensing

13th November 2015 | Market reports , Regulatory reports |

Hungary’s transposition of the EU Tobacco Products Directive will do away with the current mandatory pharmaceutical licensing requirement for e-cigarettes – which has resulted in no nicotine-containing products being legal in the country – and allow them to be sold as consumer products. As this great change approaches, our in-depth report on Hungary includes: Regulatory landscape • Current national regulatory framework • Age restrictions • Packaging and product restrictions • Notification requirements • Retailing restrictions (including cross-border and distance sales) • Public usage • Advertising and marketing restrictions • Taxation • Case law • Enforcement • The missing pieces of the TPD jigsaw • Graphic: how Hungarian e-cigarette regulation will change

Market update: Germany

6th November 2015 | Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Germany or the advanced search page.     Executive summary   Third-party estimates regarding e-cigarette usage in Germany vary enormously. ECigIntelligence views the German market to still be developing and estimates the total number of adult vapers to be 1 million in […]

E-cig brands sold in the UK’s mainstream retailers

30th October 2015 | Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page.     Executive summary   Of the seven big offline brands studied, Blu, E-Lites, and 10 Motives have a large percentage of the total distribution points. The five most saturated regions in the UK […]

The UK e-cigarette market, October 2015

29th October 2015 | Market reports |

The UK market in 2015 is estimated to be worth around £445million (€619m/$682m), with projected growth of 15% over the next two years. There has been a significant shift to tank, with usage of tanks now at 68% of the vaping population.

Report: UK vape store geographical breakdown and analysis

29th October 2015 | Market reports |

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page.   Executive summary   The Northwest region scored the highest on all three metrics: absolute number of vape shops, vape shops per capita and vape shops per square kilometre. The West Midlands also scored […]

In depth: France e-cigarette market update, July 2015

24th July 2015 | Market reports |

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for France or the advanced search page.   Executive summary   We believe the French market in 2015 to be worth €570m ($625m). There is expected to be only limited growth for the rest of the year, perhaps pointing to the French market topping […]

In depth: how common are e-cig fires, and why do they start?

6th May 2015 | Market reports |

As the use of e-cigarettes has spread, so has the number of fires started by them. But while this has raised some concerns and generated some headlines, these incidents form a small proportion of fires overall, and the risk comes mostly from poor-quality and counterfeit batteries – hazards that could be eliminated with improved regulation and consumer education.