Market reports / Europe

UK vape store owners optimistic following TPD implementation

20th June 2017 | Market reports , Topic market reports |

In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands of devices reported gather around 60% of the market in comparison with top five e-liquid brands that gather around 20%. Fruit and menthol were reported as the most popular flavours.

Study finds fruit flavours favoured in Germany

16th May 2017 | Market reports , Topic market reports |

In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico kit. The most popular e-liquid flavour are the fruits category. E-liquid is an average 20% more expensive in physical stores.

Ireland: stores drive sales as numbers grow

25th April 2017 | Country market reports , Market reports |

The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores. The vaping population is expected to increase due to prices of regular cigarettes and healthier life style behaviour.

Belgium: online sales ban benefits French firms

11th April 2017 | Country market reports , Market reports |

In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having to print packaging in three languages has proved a barrier to some manufacturers. Meanwhile, French companies – the source of much of the e-liquid – have a strong presence in the south of the country.

Denmark: TPD changes set to boost sales

22nd March 2017 | Market reports , Topic market reports |

In 2016 the EU Tobacco Products Directive (TPD) came into force, and the compulsory pharmaceutical licensing of nicotine containing e-cigs and e-liquids ended. This means vape stores and other bricks-and-mortar retailers are now allowed to stock nicotine-containing products, which might increase the proportion of sales coming through this channel. In this March 2017 report on Denmark we look at the offline channel to see if it is has developed as it’s online counterpart has in terms of products on offer and prices.

Italy: online sales lead the way

21st February 2017 | Market reports , Topic market reports |

In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However, Italy’s leading online retailers have significantly less traffic than in comparable e-cig markets such as the UK and France – and like other e-cig markets, leading online retailers drive the majority of traffic in the sector.