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United States: federal • United States: individual states • Italy • Portugal • South Korea • E-cigarettes and “sin tax”
The e-cig industry is still developing offline, which gives smaller brands a chance to make their mark in supermarkets and other mainstream retail outlets across the UK, the U.S. and elsewhere. But what’s the best way to approach the retailers?
Market analysis • Market size • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Raw materials and manufacturing • PMI and iQOS in Italy • Regulatory analysis • Introduction • Labelling and packaging • Age restrictions • Advertising and marketing • Tax • The EU Tobacco Products Directive (TPD)
A detailed picture of British e-cig consumers is emerging in studies of vaping prevalence and user characteristics, from both the private and public sectors.
Market analysis • Market size • Market background • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Raw materials and manufacturing • Snus • Regulatory analysis • Regulation in Denmark • Regulation in Finland • Regulation in Norway • Regulation in Sweden
Executive summary • Market size • Consumption patterns • Pricing • Sales and distribution • Brands • Manufacturing
A comprehensive survey of the UK e-cigarette market and regulation, including: Market size: estimates and methodology; model assumptions; industry estimates • Consumption patterns: number of e-cigarette users in the UK; comparisons with usage data from outside UK; overview of usage data: “ever” users; tank usage; cigalike usage • Pricing and spend: online pricing; e-liquids; cigalikes; tank systems • Sales, distribution and marketing: online; offline; marketing; medical licensing for e-cigs • Brand ownership and M&A: different blends of acquisition and development; cigalikes • Raw materials and manufacturing • Current regulatory landscape • Advertising: regulatory control; advertising restrictions; the new CAP and BCAP rules; existing advertising restrictions; enforcement of advertising rules • TPD transposition: pre-transposition challenges to the TPD; transposition timeline; significant new rules for e-cigarettes: ECITA and the BSI e-cigarette standards; possible impacts of Totally Wicked’s challenge on article 20 and e-cigarette regulation; overview of ECITA proposal • Medical licensing: marketing authorisation costs for medically licensed e-cigarette product in the UK; manufacturer/import authorisation; pharmacovigilance; wholesale • Existing legislation governing manufacture, import and sale of e-cigarettes in the UK • TPD implementation: the process of implementing EU directives in the UK; the transposition process.
Contents: Ranking leaders • Cigalike disposables pricing • Cigalike rechargeables pricing • Cigalikes starter kits • Tank systems e-liquid pricing • Tank systems starter kit pricing • Tank systems clearomiser pricing
Market size • Form factors • Individual usage • Retail channel • Major Spanish retailers • Recent upheavals
France: influence on regulation and case law • France: influence on standards adoption • French and European associations’ influence on the TPD • UK: ECITA and the BSI e-cigarette standards • UK: developing manufacturing standards • French and British approaches compared • U.S.: industry self-regulation • U.S.: association regulatory and lobbying efforts
This spreadsheet contains product, pricing, online ranking, and retail channel data for 102 French e-cigarette suppliers.
An in depth report looking at the estimated market size, composition and characteristics of the Polish e-cigarette market. Poland represents one of the most important European markets for the product and continues to grow.
Contents: Market size: €100m-150m in 2014 • Product: dual use common, cigalikes growing • Low pricing • Distribution channels
Market size and distribution channels • Current regulatory framework • Case law • Recent regulatory initiatives • TPD implementation
GMPs defined • Core principles: control and documentation • Enforcement • Evolution of GMPs: “current GMPs” and international harmonisation • The application of GMPs to tobacco and e-cigarettes • Industry groups and NGOs fill the regulatory void • How might the FDA formulate e-cig GMPs? • Conclusions
U.S. and UK focus of M&A activity • High multiples, varied prices • Prices paid reflect technology and strategic positions
Significant drop in vapers since 2013 • We estimate that the market will contract to €75-150m • Accompanied by large closures in vape stores • Continual tax uncertainty
A €500m market? • Tanks are most popular • The French online market • Tabacs: a shadow over vibrant vape stores
Big Tobacco scaling up in UK and U.S. • Different blends of acquisition and development • Cigalike most popular form factor…for now
Altria • British American Tobacco (BAT) • Imperial Tobacco • Japan Tobacco • Lorillard • Philip Morris International (PMI) • R.J. Reynolds
Overview of prevalence data: current users • Overview of prevalence data: “ever” users • Dual use
Market intelligence • Market structure • Regulatory landscape
Market intelligence • Regulatory landscape
Hardware • E-liquids • Strength and consumption • Flavours • Retail channel
Market insight • Current regulatory framework
United States • Italy • Korea
Market intelligence • Regulatory landscape • Advertising • EU law • Medical licensing
Market intelligence • Retail channels • Consumer spending patterns • Regulatory landscape • Specific provisions • Tax
The first comprehensive report on e-cigarettes in the European Union is now available to all ECigIntelligence subscribers.
The vote in the European Parliament that passed the revamped Tobacco Products Directive will have some e-cigarette manufacturers contemplating the costly and often lengthy process of medicines licensing, in order to compete with larger firms able to afford the advantages that a marketing authorisation could bring.
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