Marketing & retailing / Europe

This page draws together our news briefs, both regulatory and business, that relate specifically to marketing and retailing in Europe. News regarding sales, new retail opportunities, and individual company updates are just a few examples of what can be found in this section.

New Blu campaign planned for UK

12th June 2018 | Marketing & retailing |

England
Europe
United Kingdom
Major brands
Marketing and Retailing
Marketing & retailing

Blu are getting ready to launch a new advertising campaign in the United Kingdom, possibly featuring feature pop-up stores, brand ambassadors, sampling teams and outdoor advertising

Creativity and controversy – how PMI spreads the word about IQOS

23rd April 2018 | Marketing & retailing |

Asia
Canada
Colombia
EU
Europe
France
Japan
Lithuania
North America
Romania
South America
South Korea
Ukraine
United Kingdom
United States
Companies
Heated tobacco
Major brands
Marketing and Retailing
Marketing & retailing

Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy

Clouder on Seedrs

Online retailer aims for express e-cig deliveries

4th December 2017 | Business briefing , Marketing & retailing |

Europe
United Kingdom
Companies
Marketing and Retailing
Business briefing
Marketing & retailing

A new website aiming to break into the British e-cigarette market with express deliveries has reached the halfway point in its crowd-funding round with under a month to go. Clouder – a UK-based third-party online aggregator for vape shops and e-cig companies – is attempting to raise £100,000 on Seedrs, a popular equity crowd-funding website.

E-liquid and open-system hardware distribution in France

7th July 2017 | Market reports , Marketing & retailing |

Europe
France
Companies
Market Research
Marketing and Retailing
Market reports
Marketing & retailing

French e-liquids make up around 85% of the total French market, according to our recent vape store survey, which gathered responses from 165 store managers throughout April and May 2017. The remaining 15% of the market is shared by American, British, Malaysian and other foreign e-liquids.