Japan remains premier test market for new HnB devices

30th May 2019 | Business briefing |

Japan continues to be the leading test market for heated tobacco products, with two new devices recently launched – including the world’s first device which works with ordinary cigarettes.
SMV Japan, which lays claim to being the country’s first vape manufacturer, released its VP Style heat-not-burn (HnB) device on 27th April for JPY 7,980 ($72.80). The device comes in silver or black

JT shows two new higher-temp HnB devices for Japan

21st January 2019 | Business briefing |

Japan Tobacco (JT) is launching two new heat-not-burn (HnB) devices in the Japanese market on 29th January as it tries to catch up with Philip Morris International (PMI)’s IQOS and British American Tobacco (BAT)’s Glo in its home territory.
The new devices will heat tobacco to higher temperatures than JT’s existing Ploom Tech, delivering stronger tastes, something consumers have called for, according to a company spokesperson.