Regulatory and market intelligence for the e-cigarette sector
Our news briefs updating you on the latest marketing and retailing developments in the UK e-cigarette market can be accessed here. Our coverage includes both regulatory and business updates, as well as new retail opportunities, the latest product launches, individual company news and more.
A major UK distributor of tobacco products, including e-cigarettes, is to be kept afloat through loans from JTI and Imperial as it seeks to finalise its own acquisition
Logic has eaten E-Lites as parent company JT creates one unified global brand; but is it the right decision to put all your e-cig eggs in one branding basket?
The UK Advertising Standards Agency (ASA) has ruled against a number of promotions on the Vype website, arguing that the claims and images went beyond offering factual information.
A ruling by the UK’s Advertising Standards Authority against one vape store’s ad may be good news for others – because it clarifies what is acceptable in local newspapers.
Vape shops are thought to be the biggest contributors to maintaining business on UK high streets in 2016.
Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?
Not all are happy about a decision to take it easy on violators of the EU Tobacco Products Directive when it formally comes into force in the UK in May.
Scotland’s government is to launch a consultation over plans to regulate advertising and marketing of e-cigarettes more tightly than in the rest of the UK.
Opinion: Vape shops aren’t using Pokemon Go to lure kids in for a trial in nicotine. But they should be a bit more self-aware when planning promotions.
ECigIntelligence has launched a series of professional e-learning courses about key developments in the e-cigarette sector. The first online tutorial tells you all you need to know about e-cigarette advertising in the UK following the implementation of the European Tobacco Products Directive (TPD).
A new small-scale study has cast some doubt on the difficulty of differentiating smoking and vaping as well as whether public vaping renormalises tobacco use.
Philip Morris International has expressed optimism about the entire reduced-risk products sector as it launches a new trial of its Mesh closed-system e-cigarette in the UK city of Birmingham.
St Helens rugby league club is to rename its ground the Totally Wicked Stadium in a sponsorship deal which also includes shirt advertising – and could run foul of the European TPD ban on cross-border e-cig sponsorship.
British American Tobacco (BAT) has announced the opening of a retail store in Milan, Italy as part of the launch of its Vype Pebble e-cigarette. It follows closely on from Philip Morris International (PMI) opening a store in London as part of the expansion of its iQOS heat-not-burn product. The Vype Pebble has now been […]
Companies must work harder to stand out at industry events or face becoming lost in a sea of competition, according to a recent award winner.
Convenience stores can improve their business by stocking less tobacco and more e-cigarettes, a new report claims.
Fontem’s Blu brand has launched a range of e-cigarettes compliant with the EU Tobacco Products Directive (TPD) ahead of the May 2017 deadline.
A new UK government body consultation will look at possibilities for new rules on e-cigarette advertising in the UK including whether limited health claims should be permitted for non-medically licensed e-cigs.
Scottish e-cig brand JAC Vapour is looking to take advantage of the growing support for e-cigarettes from Public Health England (PHE) by running an advertising promotion tied in to a national smoking cessation campaign.
Japan Tobacco International (JTI) wants to know whether tobacco shelves in stores can easily be modified to accommodate e-cigarettes.
A new report shows how different point of sale advertising restrictions are in six EU member states.
A new study investigating young people’s perceptions of vaping and smoking has generated dramatic media headlines in the UK despite the tentative nature of the research findings.
The Advertising Association in the UK has called for bans on e-cigarette advertising in various media to be lifted, while the Advertising Standards Authority (ASA) found no problem with an advertisement in the recent “Just you and Blu” campaign that appeared in the London Evening Standard.
A new e-liquid flavour is targeting one of the narrowest niches yet addressed by the e-cigarette industry: fans of the Scottish soft drink Irn-Bru.
Last month’s e-cigarette commercials on British TV as part of Blu’s “Just you and Blu” campaign will probably prove to be the last ever in the country, but the Imperial Brands subsidiary is continuing with advertising in other media on the same theme.
All British e-cigarette brands marketed as “lite” will have to change their names in order to comply with the EU Tobacco Products Directive (TPD), at an estimated cost of £23m (€30m, $33m).
Altria subsidiary Nu Mark has successfully launched a recall for some of its Green Smoke chargers. But is all of the industry ready to act if things go suddenly wrong?
A new study has shown some relation between e-cigarette point-of-sale (POS) advertising and youth uptake of e-cigs. But the authors urge people to not jump to conclusions because of the results.
Vape stores are helping revitalise Britain’s shopping streets, according to a new report.
Bristol City Council is openly advocating for the use of e-cigarettes as part of nicotine replacement therapy proceedings, marking a change from normal local government views on e-cigs.
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