Most 11-18 year-olds who use e-cigarettes don’t subscribe to any particular brand, a new analysis of U.S. survey data reveals – but those who do know what brand they vape tend to choose the most heavily advertised.
Advertisements which highlight the differences between e-cigarettes and tobacco may be more effective at promoting e-cigs than those which play up their similarities, a new study suggests.
U.S. vape shop customers prefer to use tank-devices with flavours other than tobacco, and choose to buy these products from specialists because of their expertise and knowledge, according to a new study.
A federal judge in California has said that e-cig products only have to comply with FDA rules on labelling, and that state law can’t impose more rigorous requirements.
Pax Labs has faced price gouging problems after mistakes led to insufficient demand. But it anticipates it will have fully fixed the problem by early next year.
A new study investigating young people’s perceptions of vaping and smoking has generated dramatic media headlines in the UK despite the tentative nature of the research findings.
A new study has found that Twitter messages have grown more negative in outlook over time and that a significant amount of the content is automatically generated.
Membership in a trade association is no guarantee that online e-cigarette sellers will adopt measures such as warning labels and age verification, according to a new U.S. study, despite industry bodies often arguing that their members lead the way.
Two new studies on the correlation between youth vaping and e-cigarette advertising are likely to be used to support calls for regulation of marketing – but they may add less to the debate than they seem, being based on the same previously-published numbers.
A team of U.S. researchers are in the process of creating a system for collecting e-cigarette data from Twitter. The group has set up a series of algorithms that enable a computer program to automatically sort through large amounts of tweet data from Twitter. The team used the program to classify tweets as ones that talked about e-cig use, and » Continue Reading.
Public-health authorities should monitor e-cigarette firms on social media more closely to prevent non-vapers being tempted into trying nicotine products, new research claims.
TV ads seen by young people may lead them to start vaping later, researchers claim in a report which is likely to add further fuel to the debate over e-cigarette marketing – a debate where studies that detect an influence are garnering much more attention than those that suggest advertising is less effectual.
As the advertising spend of U.S. e-cigarette suppliers escalates, they are continuing to use themes such as independence, rebellion and sex to sell their products – and their advertisements are prompting interest among the many young people who see them, according to a critical report from the Centers for Disease Control and Prevention (CDC). Yet some of the data relied upon by the CDC appears to raise questions of accuracy and relevance.
A new advertising campaign from the U.S. Centers for Disease Control and Prevention (CDC) has sent shock waves through the e-cigarette sector, with many claiming it demonstrates official bias against the products. But is that a fair reading of the CDC’s ads?
Vaping in TV commercials may increase smokers’ urge to reach for a cigarette and decrease optimism among those that quit tobacco, a new study from the University of Pennsylvania’s Annenberg School for Communication suggests.