News analysis / Americas

FDA squeeze means more bad press for e-cigs

25th May 2018 | News analysis |

E-cigarettes have been hitting the headlines recently, thanks to recent actions by the US Food and Drug Administration (FDA), which has been battling against teen use, particularly Juul Labs’ Juul product. Juul has taken a large portion of the market, and it has been framed as the Pied Piper of e-cigs, supposedly luring teens to the products.