Market reports / Asia

Japan market fragmented with sales concentrated online

15th June 2017 | Country market reports , Market reports |

        Executive summary   Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco rather than e-cigarettes, with iQOS leading the market for heated tobacco. Nicotine-containing e-cigarettes require a pharmaceutical licence. However, importing for individual purposes is allowed. The » Continue Reading.

China: a market with massive potential but unusual challenges

4th November 2016 | Country market reports , Market reports |

In this report ECigIntelligence takes an in-depth look at the market in China. The world’s most highly populated country is for now a largely untapped potential market for e-cigarettes, despite most of the world’s vaping hardware being manufactured there. The prevalence of smoking among men, the cheapness of traditional cigarettes supplied by a state monopoly industry, and the lack of desire in most smokers to give up all contribute to resistance to switching to electronic devices.

Malaysia prospects not bright with bans on horizon: report

25th March 2016 | Country market reports , Market reports |

This report gives an overview of the Malaysian e-cigarette market, which is currently under huge pressure from government regulations. Various data collection methods were used, including online research, phone and face-to-face interviews to estimate the number of e-cig users, market size, distribution channel splits, form factors and price ranges for different product categories. More qualitative analysis was also conducted on Malaysia’s most popular online and offline brands.