Market reports / Europe

All of our full-length market reports covering Europe can be found on this page. As well as an in-depth overview of the current market in each of our selected European countries, providing data on products, brands and distribution channels in the form of our full market reports, this page includes a number of other types of reports relating to Europe, such as consumer survey reports, TPD notification reports, general market snapshots and more.

Snapshot: Italy, May 2019

21st May 2019 | Market reports , Market Snapshots |

Europe
Italy
Market Research
Market reports
Market Snapshots

This market snapshot for Italy covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Snapshot: Ukraine, April 2019

2nd May 2019 | Market reports , Market Snapshots |

Europe
Ukraine
Market Research
Market reports
Market Snapshots

This market snapshot for Ukraine covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Notified products: France market report

16th April 2019 | Market reports |

Europe
France
Marketing and Retailing
Market reports

In our latest look at the French market we find that the French notification list now contains more than 30,000 vapour products, and consists mostly of e-liquids with more than 800 brands — the majority of which are French

Snapshot: France, March 2019

15th March 2019 | Market reports , Market Snapshots |

Europe
France
Market Research
Market reports
Market Snapshots

This market snapshot for France covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Snapshot: Sweden, February 2019

5th February 2019 | Market reports , Market Snapshots |

Europe
Sweden
Market Research
Market reports
Market Snapshots

This market snapshot for Sweden covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Snapshot: Finland, January 2019

31st January 2019 | Market reports , Market Snapshots |

Finland
Market Research
Market reports
Market Snapshots

This market snapshot for Finland covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Snapshot: Netherlands, January 2019

28th January 2019 | Market reports , Market Snapshots |

EU
Europe
Netherlands
Market Research
Market reports
Market Snapshots

This market snapshot for the Netherlands covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Open pods now dominate: France market report

25th January 2019 | Market reports |

Europe
France
Market Research
Marketing and Retailing
Market reports

In our latest look at the French market, we find that since last year, the range of pods and ultra-portables has increased from 13 to 31 brands. The market is currently dominated by open pods, where ultra-portables were leading the year before

Most sales come from traditional retail: Greece market report

15th January 2019 | Market reports |

Europe
Greece
Consumers
Market Research
Marketing and Retailing
Retail
Market reports

In our latest look at the Greek market, we find Greek vapers prefer open system devices, the offline channel currently generates more sales and electronic cigarettes are now more widely available compared to previous years

Snapshot: Belgium, January 2019

14th January 2019 | Market reports , Market Snapshots |

Belgium
EU
Europe
Market Research
Market reports
Market Snapshots

This market snapshot for Belgium covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Snapshot: Bulgaria, January 2019

10th January 2019 | Market reports , Market Snapshots |

Bulgaria
EU
Europe
Market Research
Market reports
Market Snapshots

This market snapshot for Bulgaria covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Vape stores on the increase: Germany market report

13th December 2018 | Market reports |

Europe
Germany
Market Research
Marketing and Retailing
Retail
Market reports

In our latest look at the German market, we can see that the number of vape stores has increased in all Länder. This is due to an increase in vapers and a shift from the online channel to physical stores. We can also see that the vape store distribution mirrors population distribution

Snapshot: Switzerland, December 2018

11th December 2018 | Market reports , Market Snapshots |

Europe
Switzerland
Market Research
Market reports
Market Snapshots

This market snapshot for Switzerland covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Most users have secondary device: France consumer survey

3rd December 2018 | Market reports |

Europe
France
Consumers
Market Research
Marketing and Retailing
Market reports

In our latest conversations with French e-cig users we find that vape stores are the main channel for e-liquids, while hardware is generally purchased online. Respondents also remain very critical of the tobacconist channel

Snapshot: United Kingdom, November 2018

28th November 2018 | Market reports , Market Snapshots |

EU
Europe
United Kingdom
Market Research
Market reports
Market Snapshots

This market snapshot for the UK covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Snapshot: Estonia, October 2018

1st November 2018 | Market reports , Market Snapshots |

Estonia
EU
Europe
Market Research
Market reports
Market Snapshots

This market snapshot for Estonia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Snapshot: Lithuania, October 2018

1st November 2018 | Market reports , Market Snapshots |

EU
Europe
Lithuania
Market Research
Market reports
Market Snapshots

This market snapshot for Lithuania covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Snapshot: Latvia, October 2018

31st October 2018 | Market reports , Market Snapshots |

EU
Europe
Latvia
Market Research
Market reports
Market Snapshots

This market snapshot for Latvia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Snapshot: Norway, October 2018

31st October 2018 | Market reports , Market Snapshots |

Norway
Market Research
Market reports
Market Snapshots

This market snapshot for Norway covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Greece focus group would recommend IQOS ahead of vaping

19th October 2018 | Market reports |

Europe
Greece
Consumers
Market Research
Marketing and Retailing
Market reports

An ECigIntelligence-conducted a focus group with eight Greek IQOS users. We found that health was given as the main motivation to start using IQOS, while friends were the main influence. All of the participants said they would recommend IQOS ahead of vaping

From cigarettes to vaping — the factors for change

26th September 2018 | Market reports |

Europe
France
Germany
Italy
North America
Russia
United Kingdom
United States
Consumers
Health
Market Research
Marketing and Retailing
Market reports

In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability

Things heat up as the e-cig continues to evolve

6th September 2018 | Market reports |

Asia
Australasia
China
EU
Europe
Japan
New Zealand
North America
South Korea
United Kingdom
United States
Heated tobacco
Technology and Innovation
Market reports

In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. Here ECigIntelligence looks at the latest innovation in closer detail

Heated tobacco products: the basics explained

17th August 2018 | E-learning , Market reports |

Asia
Europe
Japan
Romania
South Korea
Health
Heated tobacco
Marketing and Retailing
Regulation and Legislation
Technology and Innovation
E-learning
Market reports

What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more – are answered in this short guide.

Shake and vape gains ground: UK market report

17th August 2018 | Market reports |

Europe
United Kingdom
Market Research
Market reports

In our latest look at the market in the UK, we surveyed vape stores across the country to get a picture of their current business. We found shake and vape and multipacks are gaining ground in the British e-cig market

Number of new users falling:
Italy vape store survey

9th August 2018 | Market reports |

Europe
Italy
Consumers
Market Research
Retail
Market reports

Our latest survey of Italian vape stores breaks down numbers of customers and their expenditure into new and habitual users, notes regional variations and differencesn between high and low footfall areas

Retailers wary of a new vaping market: CBD in Spain

30th July 2018 | Market reports |

Europe
Spain
Market Research
Marketing and Retailing
Market reports

CBD is slowly becoming better known and more popular, but it is still far from being mainstream in Spain, where CBD products form a new market, especially where e-cigarettes are concerned

Vaping in the UK – trends and figures for notified products

12th July 2018 | Market reports |

Europe
United Kingdom
Market Research
Regulation and Legislation
Market reports

Using data from the Medicines and Healthcare Products Regulatory Agency (MHRA), we take a look at the notified vaping products on the UK market and trends that have emerged since the European TPD was transposed in 2016