Market reports / Europe

All of our full-length market reports covering Europe can be found on this page. As well as an in-depth overview of the current market in each of our selected European countries, providing data on products, brands and distribution channels in the form of our full market reports, this page includes a number of other types of reports relating to Europe, such as consumer survey reports, TPD notification reports, general market snapshots and more.

Snapshot: Latvia, October 2018

31st October 2018 | Market reports , Market Snapshots |

EU
Europe
Latvia
Market Research
Market reports
Market Snapshots

This market snapshot for Latvia covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Snapshot: Norway, October 2018

31st October 2018 | Market reports , Market Snapshots |

Norway
Market Research
Market reports
Market Snapshots

This market snapshot for Norway covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability

Greece focus group would recommend IQOS ahead of vaping

19th October 2018 | Market reports |

Europe
Greece
Consumers
Market Research
Marketing and Retailing
Market reports

An ECigIntelligence-conducted a focus group with eight Greek IQOS users. We found that health was given as the main motivation to start using IQOS, while friends were the main influence. All of the participants said they would recommend IQOS ahead of vaping

From cigarettes to vaping — the factors for change

26th September 2018 | Market reports |

Europe
France
Germany
Italy
North America
Russia
United Kingdom
United States
Consumers
Health
Market Research
Marketing and Retailing
Market reports

In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability

Things heat up as the e-cig continues to evolve

6th September 2018 | Market reports |

Asia
Australasia
China
EU
Europe
Japan
New Zealand
North America
South Korea
United Kingdom
United States
Heated tobacco
Technology and Innovation
Market reports

In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. Here ECigIntelligence looks at the latest innovation in closer detail

Heated tobacco products: the basics explained

17th August 2018 | E-learning , Market reports |

Asia
Europe
Japan
Romania
South Korea
Health
Heated tobacco
Marketing and Retailing
Regulation and Legislation
Technology and Innovation
E-learning
Market reports

What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more – are answered in this short guide.

Shake and vape gains ground: UK market report

17th August 2018 | Market reports |

Europe
United Kingdom
Market Research
Market reports

In our latest look at the market in the UK, we surveyed vape stores across the country to get a picture of their current business. We found shake and vape and multipacks are gaining ground in the British e-cig market

Number of new users falling:
Italy vape store survey

9th August 2018 | Market reports |

Europe
Italy
Consumers
Market Research
Retail
Market reports

Our latest survey of Italian vape stores breaks down numbers of customers and their expenditure into new and habitual users, notes regional variations and differencesn between high and low footfall areas

Retailers wary of a new vaping market: CBD in Spain

30th July 2018 | Market reports |

Europe
Spain
Market Research
Marketing and Retailing
Market reports

CBD is slowly becoming better known and more popular, but it is still far from being mainstream in Spain, where CBD products form a new market, especially where e-cigarettes are concerned

Vaping in the UK – trends and figures for notified products

12th July 2018 | Market reports |

Europe
United Kingdom
Market Research
Regulation and Legislation
Market reports

Using data from the Medicines and Healthcare Products Regulatory Agency (MHRA), we take a look at the notified vaping products on the UK market and trends that have emerged since the European TPD was transposed in 2016

CBD in the Czech Republic – a slowly growing vapour market

11th July 2018 | Market reports |

Czech Republic
EU
Europe
Market Research
Marketing and Retailing
Market reports

The CBD e-liquid market in the Czech Republic is currently growing, but more slowly than some others. Our overview of the market finds CBD vaping products are mainly distributed through specialist cannabis-related online stores

CBD e-liquids: UK market report

29th June 2018 | Market reports |

Europe
United Kingdom
Market Research
Marketing and Retailing
Market reports

In our latest look at the United Kingdom and CBD, we find that CBD-containing e-liquid products can be found online, few vape store chains and in some independent vape stores

Sales of e-cigarettes and IQOS through tobacconists in France

27th June 2018 | Market reports |

Europe
France
Market Research
Marketing and Retailing
Retail
Market reports

ECigIntelligence looks at the current offering of vapour products and IQOS in French tobacconists. We conducted telephone interviews with 331 tobacco shops in 12 French regions to get a clear picture of e-cig sales through this channel

CBD e-liquid – a new market on the rise in Germany

11th June 2018 | Market reports |

Europe
Germany
Market Research
Marketing and Retailing
Market reports

The market for cannabidiol (CDB) e-liquid is hotting up in Germany. It’s an emerging industry, so stakeholders are limited and no brand dominates, but new players are moving in as public interest continues to grow

Positive and negative TPD lists: Belgian market report

8th June 2018 | Market reports |

Belgium
Europe
Market Research
Regulation and Legislation
Market reports

In our latest look at the Belgian market, we see that the authorities publish two lists of notified products — one positive, one negative. The majority of notified products in Belgium are e-liquids

Physical stores dominate: Denmark market report

7th June 2018 | Market reports |

Denmark
Europe
Market Research
Marketing and Retailing
Market reports

Two years on from transposing the TPD, we can see physical stores leading Denmark’s e-cigarette retail market. However we believe an increase in availability of e-cigarettes through online vape stores is probable

UK distribution: the complex journey from factory to vape store shelf

4th June 2018 | Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Marketing and Retailing
Retail
Market reports

This report examines the UK’s complicated and fragmented distribution channels for e-cigarette products. Vape stores purchase stock from a range of suppliers and our report looks at their main considerations

A picture of e-cig pricing in the UK

16th May 2018 | Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Companies
Market Research
Marketing and Retailing
Pricing data
Market reports

ECigIntelligence looks at the pricing and products range in e-liquids and hardware categories across the top five e-cigarette retailer websites in the UK and finds a shift towards advanced hardware products

Nicotine salts still limited: France market report

8th May 2018 | Market reports |

Europe
France
Market Research
Market reports

In our latest look at the French market, we find only three pod brands are available on the top 20 websites selling closed-type systems and only one of those is offering refills containing nicotine salts

CBD in Europe: an overview of an emerging vaping market

24th April 2018 | Market reports |

EU
Europe
France
Germany
Italy
United Kingdom
Health
Market Research
Marketing and Retailing
Market reports

In this report from ECigIntelligence, we look at how CBD may be used as a vapour product, and examine the marketing and pricing of CBD on the leading vaping websites in Europe which offer it

Heated tobacco gaining ground: special market report

17th April 2018 | Market reports |

Asia
EU
Europe
Japan
Heated tobacco
Market Research
Marketing and Retailing
Market reports

In this special report, ECigIntelligence looks at how heated tobacco (heat-not-burn) and hybrid products are gaining ground in the world’s tobacco and vapour market

CBD in France: green shoots of a new market appearing

5th April 2018 | Market reports |

EU
Europe
France
Market Research
Marketing and Retailing
Market reports

Despite some degree of legal uncertainty, a variety of CBD vaping products appeared on the French market in 2017. This report considers what they are, where they can be found, and what factors affect their pricing and availability