Marketing & retailing / Europe

This page draws together our news briefs, both regulatory and business, that relate specifically to marketing and retailing in Europe. News regarding sales, new retail opportunities, and individual company updates are just a few examples of what can be found in this section.

Taking e-cig advertising outdoors

26th April 2017 | Market reports , Marketing & retailing |

EU
Europe
United Kingdom
Marketing and Retailing
Regulation and Legislation
Market reports
Marketing & retailing

Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?

ECigIntelligence online tutorial makes sense of UK advertising law

12th January 2017 | Marketing & retailing , Regulatory briefing |

EU
United Kingdom
Companies
Regulation and Legislation
Marketing & retailing
Regulatory briefing

ECigIntelligence has launched a series of professional e-learning courses about key developments in the e-cigarette sector. The first online tutorial tells you all you need to know about e-cigarette advertising in the UK following the implementation of the European Tobacco Products Directive (TPD).

iQOS advertisement - PMI

PMI makes progress with big plans for reduced-risk portfolio

22nd December 2016 | Business briefing , Marketing & retailing |

Asia
EU
Europe
Italy
Japan
Romania
Russia
Switzerland
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Technology and Innovation
Business briefing
Marketing & retailing

Philip Morris International has expressed optimism about the entire reduced-risk products sector as it launches a new trial of its Mesh closed-system e-cigarette in the UK city of Birmingham.

Next-gen chic: London and Milan stores for iQOS and Pebble

5th December 2016 | Business briefing , Marketing & retailing |

England
Europe
Italy
United Kingdom
Companies
Marketing and Retailing
Business briefing
Marketing & retailing

British American Tobacco (BAT) has announced the opening of a retail store in Milan, Italy as part of the launch of its Vype Pebble e-cigarette. It follows closely on from Philip Morris International (PMI) opening a store in London as part of the expansion of its iQOS heat-not-burn product. The Vype Pebble has now been […]

McCarthy peeking - Rupert Colley

E-cigarette researchers outraged by charities’ “threatening” letters

11th October 2016 | Marketing & retailing , Regulatory briefing |

Belgium
EU
Europe
Health
Marketing & retailing
Regulatory briefing

Scientists and researchers have said that anti-smoking charities are acting like the anti-Communist zealots of the 1950s McCarthy era in trying to keep them away from an international conference on tobacco and nicotine. One public-health expert said: “The tactic is to say ‘tobacco industry’ like senator Joseph McCarthy would once say ‘communist’ and assume that […]

model example - Just you and Blu

Brexit: call for UK to reverse ban on e-cig advertising

1st July 2016 | Marketing & retailing , Regulatory briefing |

EU
Europe
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Marketing & retailing
Regulatory briefing

The Advertising Association in the UK has called for bans on e-cigarette advertising in various media to be lifted, while the Advertising Standards Authority (ASA) found no problem with an advertisement in the recent “Just you and Blu” campaign that appeared in the London Evening Standard.

Just you and Blu - Blu

British TV switched off, but Blu’s cattle herder keeps going

22nd June 2016 | Business briefing , Marketing & retailing |

EU
Europe
North America
United Kingdom
United States
Companies
Marketing and Retailing
Regulation and Legislation
Business briefing
Marketing & retailing

Last month’s e-cigarette commercials on British TV as part of Blu’s “Just you and Blu” campaign will probably prove to be the last ever in the country, but the Imperial Brands subsidiary is continuing with advertising in other media on the same theme.