Vape store gallery: Italian stores – Ovale and Puff
1st May 2017 | Marketing & retailing |
Vape store chains like Ovale or Puff use more of a “clean” design for their shop windows.
Vape store chains like Ovale or Puff use more of a “clean” design for their shop windows.
Italian vape stores generally make the use of shop windows by means of various promo materials. This works for both chains and individual stores.
Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?
The Californian company behind the e-liquid brand Choops Liquids has changed the logo on its packaging after protests from the owner of the famous Spanish lollipop brand Chupa Chups.
Not all are happy about a decision to take it easy on violators of the EU Tobacco Products Directive when it formally comes into force in the UK in May.
Vape House, a European vape store chain, will open its first branch in Africa when it unveils a Marrakech store later this year, hoping to trade on European tourists avoiding TPD restrictions.
Scotland’s government is to launch a consultation over plans to regulate advertising and marketing of e-cigarettes more tightly than in the rest of the UK.
Opinion: Vape shops aren’t using Pokemon Go to lure kids in for a trial in nicotine. But they should be a bit more self-aware when planning promotions.
ECigIntelligence has launched a series of professional e-learning courses about key developments in the e-cigarette sector. The first online tutorial tells you all you need to know about e-cigarette advertising in the UK following the implementation of the European Tobacco Products Directive (TPD).
A new small-scale study has cast some doubt on the difficulty of differentiating smoking and vaping as well as whether public vaping renormalises tobacco use.
Philip Morris International has expressed optimism about the entire reduced-risk products sector as it launches a new trial of its Mesh closed-system e-cigarette in the UK city of Birmingham.
St Helens rugby league club is to rename its ground the Totally Wicked Stadium in a sponsorship deal which also includes shirt advertising – and could run foul of the European TPD ban on cross-border e-cig sponsorship.
British American Tobacco (BAT) has announced the opening of a retail store in Milan, Italy as part of the launch of its Vype Pebble e-cigarette. It follows closely on from Philip Morris International (PMI) opening a store in London as part of the expansion of its iQOS heat-not-burn product. The Vype Pebble has now been launched in Italy, the UK » Continue Reading.
Companies must work harder to stand out at industry events or face becoming lost in a sea of competition, according to a recent award winner.
Convenience stores can improve their business by stocking less tobacco and more e-cigarettes, a new report claims.
Fontem’s Blu brand has launched a range of e-cigarettes compliant with the EU Tobacco Products Directive (TPD) ahead of the May 2017 deadline.
Scientists and researchers have said that anti-smoking charities are acting like the anti-Communist zealots of the 1950s McCarthy era in trying to keep them away from an international conference on tobacco and nicotine. One public-health expert said: “The tactic is to say ‘tobacco industry’ like senator Joseph McCarthy would once say ‘communist’ and assume that the argument ends there.” Another » Continue Reading.
A ban on e-cigarette advertising in France has been challenged by an alliance of five pro-e-cig organisations, which plan to take the matter to the country’s highest courts.
A new UK government body consultation will look at possibilities for new rules on e-cigarette advertising in the UK including whether limited health claims should be permitted for non-medically licensed e-cigs.
Scottish e-cig brand JAC Vapour is looking to take advantage of the growing support for e-cigarettes from Public Health England (PHE) by running an advertising promotion tied in to a national smoking cessation campaign.
Japan Tobacco International (JTI) wants to know whether tobacco shelves in stores can easily be modified to accommodate e-cigarettes.
A new report shows how different point of sale advertising restrictions are in six EU member states.
A ban on distance sales in Poland is transforming a well-established e-cigarette market.
A new study investigating young people’s perceptions of vaping and smoking has generated dramatic media headlines in the UK despite the tentative nature of the research findings.
A new e-liquid in the American market is banking on simplicity to set it apart from the crowd.
The Advertising Association in the UK has called for bans on e-cigarette advertising in various media to be lifted, while the Advertising Standards Authority (ASA) found no problem with an advertisement in the recent “Just you and Blu” campaign that appeared in the London Evening Standard.
A new e-liquid flavour is targeting one of the narrowest niches yet addressed by the e-cigarette industry: fans of the Scottish soft drink Irn-Bru.
Last month’s e-cigarette commercials on British TV as part of Blu’s “Just you and Blu” campaign will probably prove to be the last ever in the country, but the Imperial Brands subsidiary is continuing with advertising in other media on the same theme.
All British e-cigarette brands marketed as “lite” will have to change their names in order to comply with the EU Tobacco Products Directive (TPD), at an estimated cost of £23m (€30m, $33m).
Altria subsidiary Nu Mark has successfully launched a recall for some of its Green Smoke chargers. But is all of the industry ready to act if things go suddenly wrong?
Get 7 days of FREE platform access: Demo our data contents without commitment