Market reports / Europe
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Online sales: the impact of Amazon, eBay and the web’s mega-retailers

4th December 2017 | Market reports |

Asia
Australasia
Australia
China
England
EU
Europe
France
Germany
North America
United Kingdom
United States
Market Research
Marketing and Retailing
Market reports

Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become more significant in future, despite a sometimes stringent regulatory environment.

E-liquid market fragmented in Poland

29th November 2017 | Market reports |

Europe
Poland
Market Research
Market reports

In our latest look at Poland, we find that fewer than 10% of respondents have been running their business for less than a year, which indicates fewer entrants into the sector following implementation of the Tobacco Products Directive (TPD). The Polish e-liquid market is highly fragmented, with the top 12 brands accounting for only 55% of total quoted best-selling brand mentions. The leading brand is Pinky Vape, while the hardware device sector is more consolidated.

Popularity of shake and vape on the rise in Germany

29th November 2017 | Market reports |

EU
Europe
Germany
Market Research
Marketing and Retailing
Market reports

As shake and vape grows in popularity, ECigIntelligence takes a look at the German market in detail and finds that experienced vapers in Germany mostly use their own-mixed e-liquids, which can help in avoiding TPD restrictions for e-liquid-containing nicotine. This trend seems to have grown in Germany since May 2017, and almost half of the e-liquid brands sold in Germany are ready to mix.

How PMI creates brand awareness for IQOS in Italy

22nd November 2017 | Market reports |

EU
Europe
Italy
Heated tobacco
Market Research
Marketing and Retailing
Market reports

PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers?

Italy consumer survey: low-nicotine e-liquids prove most popular

22nd November 2017 | Market reports |

Europe
Italy
Market Research
Market reports

Our consumer survey took place from September to October 2017. Most respondents were ex-smokers, with around a third vaping for more than two years. The majority of our respondents where male and aged between 25 and 44.
We found that advanced devices dominate, and more than 60% of respondents are mixing their own e-liquid. E-liquids containing low nicotine content are reportedly the most popular.

Greece shifts towards shake and vape

20th November 2017 | Market reports |

Europe
Greece
Market Research
Marketing and Retailing
Market reports

Since the EU’s Tobacco Products Directive (TPD) was implemented, the Greek e-cigarette market has shifted towards using shake and vape e-liquids, as they are exempt from the new tax

The growing trend of shake and vape in France

16th October 2017 | Market reports |

EU
Europe
France
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports

The new trend of shake and vape is taking the French market by storm, with new brands appearing rapidly – particularly a wave of imports from the US and Malaysia

Italy vape store survey: e-liquids drive revenues

11th October 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

In our latest look at the Italian market, we find sales of e-liquids generate around 45% of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by Italian brands

As UK market grows, speed of future expansion remains unclear

4th October 2017 | Market reports |

Europe
United Kingdom
Heated tobacco
Market Research
Marketing and Retailing
Market reports

In our latest look at the UK market, we find there are approximately 2.8m vapers, an increase of around 12% since 2015. Most are daily users, and there is a clear preference for open system products

Nicotine products on the horizon as Norway eases in TPD rules

30th September 2017 | Market reports |

Europe
Norway
Market Research
Marketing and Retailing
Market reports

The EU’s Tobacco Product Directive (TPD) has not yet been fully adopted in Norway. It is anticipated that the sale and manufacture of nicotine containing e-cigarettes and e-liquids will be allowed in the first half of 2018. They are currently banned except for personal import. Online remains the main distribution channel, with foreign online companies having a significant presence.

Finland: market grows despite strict regulation

22nd September 2017 | Market reports |

EU
Europe
Finland
Market Research
Marketing and Retailing
Public Health and Medicine
Regulation and Legislation
Market reports

The EU’s Tobacco Products Directive (TPD) was transposed in Finland the form of the Tobacco Act, which made Finland one of the EU’s most strictly regulated countries. Market growth of 40% throughout 2016–2017 was mainly determined by increased numbers of vapers (+16%), growth of the share of daily users (30% in 2017 compared with 14% in 2016), plus an overall price increase in most e-cigarette categories.

Physical stores remain focus of vape chains in France

20th September 2017 | Market reports |

Europe
France
Market Research
Marketing and Retailing
Market reports

in our latest look at the French market, we see that all the studied vape store chains are at least partially using a franchise business model. Our franchising conditions’ analysis revealed the Jwell chain has the most attractive franchise conditions, while Clopinette had the strictest. All the vape stores have an online retail presence; however, their focus is on their physical stores.

Italy: vape store geographical breakdown and analysis

15th September 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

Our research on Italian e-cig retailers has revealed that the region around Rome is Italy’s most developed vape store market, with more than four times as many vape stores per inhabitant than the lowest-density areas. There may be scope for growth in Milan and Naples, given these cities have around half the vape store density of Rome.

The vape store market is dominated by the leading vape store chains in the northeastern region. Elsewhere, stores are predominantly independently owned/branded. There is very little crossover between the online and vape store distribution channels.

Open systems dominate markets across the Baltic States

14th September 2017 | Market reports |

Estonia
Europe
Latvia
Lithuania
Marketing and Retailing
Market reports

Estonia, Latvia and Lithuania, collectively known as the Baltic states have a total population of around 6m and share common political traits, economies and history. In our latest report, we estimate the Baltic states’ e-cig market is currently worth around €15m, with 75,000 vapers. Open-system products dominate the market, with basic open systems being very popular. The online channel is more developed in Lithuania and Estonia. In Latvia, due the ban on online retail, most sales are offline.

Poland: the vape store chains

4th September 2017 | Market reports |

EU
Europe
Poland
Companies
Market Research
Market reports

ECigIntelligence examines the leading bricks-and-mortar vape chains in Poland and finds that BAT’s eSmokingWorld leads the way, with more than 800 stores across the country