Regulatory and market intelligence for the e-cigarette sector
All of our full-length market reports covering Europe can be found on this page. As well as an in-depth overview of the current market in each of our selected European countries, providing data on products, brands and distribution channels in the form of our full market reports, this page includes a number of other types of reports relating to Europe, such as consumer survey reports, TPD notification reports, general market snapshots and more.
In this latest look at the French market, ECigIntelligence looks at the pricing and product ranges of e-liquids and hardware across the top five French electronic cigarette retail websites
ECigIntelligence’s latest online survey of the Greek e-cigarette market found advanced devices dominate, with a high proportion of respondents mixing their own e-liquids
This report on e-liquids is the first in a series tracking the online pricing of e-cigarette products in six key markets: France, Germany, Italy, Russia, the UK and US.
The latest ECigIntelligence survey reveals Italian vape stores think the new regulatory framework will have a negative impact on their business, but they remain optimistic
Our latest report on the state of the e-cigarette market in Italy finds that strict regulation has caused a fall in the size of the market – but not as steep as the fall in vaper numbers, as those still vaping are paying more
Rapid growth we previously reported in the German e-cigarette market has slowed, but our latest report details a number of reasons why we still expect it to grow further in the future
France is a mature e-cig market that is growing at a stable pace. The main distribution channel for vapour products is around 2500 vape stores but we expect sales to increase significantly in tobacconists
In our latest look at the UK market we see that the distribution share of mainstream retail has remained stable. The channel is dominated by tobacco companies and it is difficult for small companies to access the channel
In our latest look at the Spanish market, we see that open system products dominate, online remains the most important distribution channel and IQOS is the only Big Tobacco e-cig product currently available
The Belgian e-cigarette market is highly regulated but growing fast, with the number of vape stores in the country having doubled since last year’s implementation of the European TPD legalised nicotine e-cigs
ECigIntelligence tracked the online pricing of hardware products on the top five visited e-cigarette websites in Italy. The tracking will be conducted on a quarterly basis and the comparative top line results presented, as here
Our report examines the French distribution channels for PMI’s IQOS, currently the only heated tobacco system available in France, along with its associated Heets consumables
In our latest look at the UK market, we find that there are now about 2,000 vape shops. The northwest of England has the highest number of stores and 70% of all stores belong to a chain
Our latest analysis of the online product range and pricing of the top five German websites a high prevalence of brands from the US and UK
Our survey of the Polish e-cigarette market finds a continuing move towards advanced open systems, but a mood of pessimism in the face of forthcoming taxation
Our report considers how the free flow of goods, common customs tariff and cancellation of customs formalities affects the e-cigarette market within the Eurasian Economic Union (EAEU) of Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia
Our survey of German vapers’ behaviour and attitudes finds flavour and confidence in the manufacturer are key when choosing e-liquids, while ease of use and customisation options are the prime aspects of hardware
Market growth for e-cigarette products peaked in Ukraine last year; our latest report details the state of an unregulated market in a phase of stability or light growth
ECigIntelligence looked at the price policy and product range for e-liquids and hardware on the UK’s top five visited websites selling e-cigarettes. Multipacks of 10 ml bottles and short-fill e-liquids are a new characteristic of the British e-liquid market and shake and vape is approximately 36% cheaper than ready-to-use e-liquid overall.
In our latest look at the Italian market, we find that ready-to-use e-liquids, especially 10ml bottles, are the most common bottle sizes stocked on the top five websites, while 28% of the e-liquid products found at the top five online retailers are shake and vape products. Recently, Italy banned online nicotine sales and websites appear to have generally complied with the law
Our latest report on the top five e-cigarette retail websites in France considers pricing and product ranges on Lepetitvapoteur.com, Taklope.com, Aromes-et-liquides.fr, E-liquide-fr.com and Kumulusvape.fr
The Swiss market is dominated by open advanced systems mostly purchased offline. Due to the country’s nicotine ban Switzerland seems an ideal market for shake and vape e-liquids. Foreign shake and vape e-liquids, mostly imported from the U.S., are at the forefront, but several domestic e-liquid brands also produce large format nicotine-free e-liquids.
Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become more significant in future, despite a sometimes stringent regulatory environment.
In our latest look at Poland, we find that fewer than 10% of respondents have been running their business for less than a year, which indicates fewer entrants into the sector following implementation of the Tobacco Products Directive (TPD). The Polish e-liquid market is highly fragmented, with the top 12 brands accounting for only 55% of total quoted best-selling brand mentions. The leading brand is Pinky Vape, while the hardware device sector is more consolidated.
As shake and vape grows in popularity, ECigIntelligence takes a look at the German market in detail and finds that experienced vapers in Germany mostly use their own-mixed e-liquids, which can help in avoiding TPD restrictions for e-liquid-containing nicotine. This trend seems to have grown in Germany since May 2017, and almost half of the e-liquid brands sold in Germany are ready to mix.
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers?
Our consumer survey took place from September to October 2017. Most respondents were ex-smokers, with around a third vaping for more than two years. The majority of our respondents where male and aged between 25 and 44.
We found that advanced devices dominate, and more than 60% of respondents are mixing their own e-liquid. E-liquids containing low nicotine content are reportedly the most popular.
Since the EU’s Tobacco Products Directive (TPD) was implemented, the Greek e-cigarette market has shifted towards using shake and vape e-liquids, as they are exempt from the new tax
Our latest survey of French e-cigarette users finds vape stores are a very popular retail channel for e-liquids, while hardware purchases are predominately made online.
An ECigIntelligence survey of e-cigarette users in Poland finds a high level of satisfaction with devices but very little brand loyalty
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