Asia
Australasia
Australia
China
England
EU
Europe
France
Germany
North America
United Kingdom
United States
Market Research
Marketing and Retailing
Market reports
Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become more significant in future, despite a sometimes stringent regulatory environment.
Europe
Poland
Market Research
Market reports
In our latest look at Poland, we find that fewer than 10% of respondents have been running their business for less than a year, which indicates fewer entrants into the sector following implementation of the Tobacco Products Directive (TPD). The Polish e-liquid market is highly fragmented, with the top 12 brands accounting for only 55% of total quoted best-selling brand mentions. The leading brand is Pinky Vape, while the hardware device sector is more consolidated.
EU
Europe
Germany
Market Research
Marketing and Retailing
Market reports
As shake and vape grows in popularity, ECigIntelligence takes a look at the German market in detail and finds that experienced vapers in Germany mostly use their own-mixed e-liquids, which can help in avoiding TPD restrictions for e-liquid-containing nicotine. This trend seems to have grown in Germany since May 2017, and almost half of the e-liquid brands sold in Germany are ready to mix.
EU
Europe
Italy
Heated tobacco
Market Research
Marketing and Retailing
Market reports
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers?
Europe
Italy
Market Research
Market reports
Our consumer survey took place from September to October 2017. Most respondents were ex-smokers, with around a third vaping for more than two years. The majority of our respondents where male and aged between 25 and 44.
We found that advanced devices dominate, and more than 60% of respondents are mixing their own e-liquid. E-liquids containing low nicotine content are reportedly the most popular.
Europe
Greece
Market Research
Marketing and Retailing
Market reports
Since the EU’s Tobacco Products Directive (TPD) was implemented, the Greek e-cigarette market has shifted towards using shake and vape e-liquids, as they are exempt from the new tax
Europe
France
Market Research
Market reports
Our latest survey of French e-cigarette users finds vape stores are a very popular retail channel for e-liquids, while hardware purchases are predominately made online.
EU
Europe
Poland
Market Research
Market reports
An ECigIntelligence survey of e-cigarette users in Poland finds a high level of satisfaction with devices but very little brand loyalty
Europe
Germany
Market Research
Market reports
Our report on the social networks of the top 20 e-cig websites in Germany focuses on Facebook and looks at how companies can best interact with followers to build brand loyalty
Europe
France
Market Research
Market reports
ECigIntelligence’s updated survey of the e-cigarette hardware available online in France finds five major brands dominating the market
EU
Europe
France
Market Research
Market reports
ECigIntelligence asked a focus group of four French e-cig users to discuss their e-cig usage habits, their hardware and e-liquid preferences, as well as their purchase channels. This is what they told us
Europe
Sweden
Market Research
Marketing and Retailing
Public Health and Medicine
Market reports
Nicotine-containing e-cigs and e-liquids have been sold legally in Sweden since 2016 and the market has been gradually growing – but there are still obstacles in its way
Europe
United Kingdom
Market Research
Marketing and Retailing
Market reports
In our latest look at the UK market, we find that the e-liquid sector is highly fragmented and a high percentage of the respondents are mixing their own e-liquid. The hardware sector is less fragmented
EU
Europe
France
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports
The new trend of shake and vape is taking the French market by storm, with new brands appearing rapidly – particularly a wave of imports from the US and Malaysia
Europe
Italy
Market Research
Marketing and Retailing
Market reports
In our latest look at the Italian market, we find sales of e-liquids generate around 45% of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by Italian brands
EU
Europe
Poland
Market Research
Marketing and Retailing
Market reports
Poland’s Bureau for Chemical Substances has published the first official list of all notified e-cigarette products, providing an insight into the product mix on the Polish market
Europe
United Kingdom
Market Research
Market reports
Our survey of hardware on sale on UK e-cigarette websites finds four brands leading the field – SMOK, Aspire, Innokin and Eleaf – with prices fairly standard across the leading sites
Europe
United Kingdom
Heated tobacco
Market Research
Marketing and Retailing
Market reports
In our latest look at the UK market, we find there are approximately 2.8m vapers, an increase of around 12% since 2015. Most are daily users, and there is a clear preference for open system products
EU
Europe
Italy
Companies
Market Research
Market reports
ECigIntelligence’s survey of Italian e-liquid manufacturers finds most are based in the north, around Milan and Turin, while a few take advantage of favourable conditions in neighbouring countries
EU
Europe
Slovenia
Market Research
Marketing and Retailing
Market reports
Our investigation of the Slovenian e-cigarette market finds a very small vaping population and a small number of vape stores bound by a highly restrictive regulatory regime
Europe
United Kingdom
Marketing and Retailing
Market reports
The UK is a highly competitive online market for e-cigarette products, which account for an estimated 30% of overall sales. In total, we estimate there are approximately 380 online retailers in the UK
Europe
Norway
Market Research
Marketing and Retailing
Market reports
The EU’s Tobacco Product Directive (TPD) has not yet been fully adopted in Norway. It is anticipated that the sale and manufacture of nicotine containing e-cigarettes and e-liquids will be allowed in the first half of 2018. They are currently banned except for personal import. Online remains the main distribution channel, with foreign online companies having a significant presence.
EU
Europe
Germany
Companies
Market Research
Market reports
Our latest survey of the state of the online German e-cig market finds improved websites, more visits – despite a clampdown on advertising – and stability in the top 20 site rankings
EU
Europe
Finland
Market Research
Marketing and Retailing
Public Health and Medicine
Regulation and Legislation
Market reports
The EU’s Tobacco Products Directive (TPD) was transposed in Finland the form of the Tobacco Act, which made Finland one of the EU’s most strictly regulated countries. Market growth of 40% throughout 2016–2017 was mainly determined by increased numbers of vapers (+16%), growth of the share of daily users (30% in 2017 compared with 14% in 2016), plus an overall price increase in most e-cigarette categories.
EU
Europe
Poland
Companies
Market Research
Market reports
Poland is one of the largest e-liquid manufacturing areas in Europe, with manufacturers largely based in designated Special Economic Zones making their own brands as well as others for both home and foreign markets
Europe
France
Market Research
Marketing and Retailing
Market reports
in our latest look at the French market, we see that all the studied vape store chains are at least partially using a franchise business model. Our franchising conditions’ analysis revealed the Jwell chain has the most attractive franchise conditions, while Clopinette had the strictest. All the vape stores have an online retail presence; however, their focus is on their physical stores.
Europe
Italy
Market Research
Marketing and Retailing
Market reports
Our research on Italian e-cig retailers has revealed that the region around Rome is Italy’s most developed vape store market, with more than four times as many vape stores per inhabitant than the lowest-density areas. There may be scope for growth in Milan and Naples, given these cities have around half the vape store density of Rome.
The vape store market is dominated by the leading vape store chains in the northeastern region. Elsewhere, stores are predominantly independently owned/branded. There is very little crossover between the online and vape store distribution channels.
Estonia
Europe
Latvia
Lithuania
Marketing and Retailing
Market reports
Estonia, Latvia and Lithuania, collectively known as the Baltic states have a total population of around 6m and share common political traits, economies and history. In our latest report, we estimate the Baltic states’ e-cig market is currently worth around €15m, with 75,000 vapers. Open-system products dominate the market, with basic open systems being very popular. The online channel is more developed in Lithuania and Estonia. In Latvia, due the ban on online retail, most sales are offline.
EU
Europe
Poland
Companies
Market Research
Market reports
ECigIntelligence examines the leading bricks-and-mortar vape chains in Poland and finds that BAT’s eSmokingWorld leads the way, with more than 800 stores across the country
Denmark
EU
Europe
Market Research
Marketing and Retailing
Market reports
Our latest in-depth look at the Danish e-cigarette sector finds a market that is growing despite a reduction in the overall vaping population, and where the beneficial effects of the European TPD are being felt