Marketing & retailing / Europe

This page draws together our news briefs, both regulatory and business, that relate specifically to marketing and retailing in Europe. News regarding sales, new retail opportunities, and individual company updates are just a few examples of what can be found in this section.

Do TV commercials persuade young people to try vaping?

27th January 2016 | Business briefing , Marketing & retailing , Regulatory briefing |

North America
United Kingdom
United States
Health
Marketing and Retailing
Business briefing
Marketing & retailing
Regulatory briefing

TV ads seen by young people may lead them to start vaping later, researchers claim in a report which is likely to add further fuel to the debate over e-cigarette marketing – a debate where studies that detect an influence are garnering much more attention than those that suggest advertising is less effectual.

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E-cigarette ads could increase smokers’ desire for tobacco

26th March 2015 | Marketing & retailing , Regulatory briefing |

Europe
North America
Pennsylvania
United States
Health
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Marketing & retailing
Regulatory briefing

Vaping in TV commercials may increase smokers’ urge to reach for a cigarette and decrease optimism among those that quit tobacco, a new study from the University of Pennsylvania’s Annenberg School for Communication suggests.