Ontario report: Open systems dominate but new legislation looms

19th December 2017 | Market reports |

In our latest look at Canada, we find that open system products dominate, taking up approximately 85% of the Ontario market, with a high prevalence of basic models. Most sales come through the offline channel, and we believe there are around 400 vape stores in Ontario, predominantly independents. Online analysis found 12 out 20 top national websites operate from Ontario. Furthermore, Ontario is the home province for multiple Canadian e-liquid brands. A new bill – The Smoke-Free Ontario Act –  will provide a very restrictive legal framework. We believe this bill will have a negative impact on the growth and development of e-cig market.

Modular devices dominate in Russia, but tax rise yet to reach consumer

24th November 2017 | Market reports |

We consider the Russian market to be focused on modular devices, with over three quarters of all hardware products stocked on the top five websites being mods or replacement parts. The most common bottle size for e-liquids was 30ml, while the top five online retailers mainly stocked e-liquids with prices below the average. Atmose was found to be the most visible e-liquid brand, while the most stocked hardware brands were Joyeshop, Eleaf, Wismec and Smok.

Japan takes the lead – but is heated tobacco equally hot everywhere?

10th November 2017 | Market reports |

Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.