Market reports / Europe
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Finland: market grows despite strict regulation

22nd September 2017 | Market reports |

EU
Europe
Finland
Market Research
Marketing and Retailing
Public Health and Medicine
Regulation and Legislation
Market reports

The EU’s Tobacco Products Directive (TPD) was transposed in Finland the form of the Tobacco Act, which made Finland one of the EU’s most strictly regulated countries. Market growth of 40% throughout 2016–2017 was mainly determined by increased numbers of vapers (+16%), growth of the share of daily users (30% in 2017 compared with 14% in 2016), plus an overall price increase in most e-cigarette categories.

Physical stores remain focus of vape chains in France

20th September 2017 | Market reports |

Europe
France
Market Research
Marketing and Retailing
Market reports

in our latest look at the French market, we see that all the studied vape store chains are at least partially using a franchise business model. Our franchising conditions’ analysis revealed the Jwell chain has the most attractive franchise conditions, while Clopinette had the strictest. All the vape stores have an online retail presence; however, their focus is on their physical stores.

Italy: vape store geographical breakdown and analysis

15th September 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

Our research on Italian e-cig retailers has revealed that the region around Rome is Italy’s most developed vape store market, with more than four times as many vape stores per inhabitant than the lowest-density areas. There may be scope for growth in Milan and Naples, given these cities have around half the vape store density of Rome.

The vape store market is dominated by the leading vape store chains in the northeastern region. Elsewhere, stores are predominantly independently owned/branded. There is very little crossover between the online and vape store distribution channels.

Open systems dominate markets across the Baltic States

14th September 2017 | Market reports |

Estonia
Europe
Latvia
Lithuania
Marketing and Retailing
Market reports

Estonia, Latvia and Lithuania, collectively known as the Baltic states have a total population of around 6m and share common political traits, economies and history. In our latest report, we estimate the Baltic states’ e-cig market is currently worth around €15m, with 75,000 vapers. Open-system products dominate the market, with basic open systems being very popular. The online channel is more developed in Lithuania and Estonia. In Latvia, due the ban on online retail, most sales are offline.

Poland: the vape store chains

4th September 2017 | Market reports |

EU
Europe
Poland
Companies
Market Research
Market reports

ECigIntelligence examines the leading bricks-and-mortar vape chains in Poland and finds that BAT’s eSmokingWorld leads the way, with more than 800 stores across the country

Portugal market adapting to new regulations and lower tax

30th August 2017 | Market reports |

Europe
Portugal
Market Research
Marketing and Retailing
Market reports

After the fall of the market size due the e-liquid tax, it seems both companies and vapers have now adapted to the new regulation. As the market starts to grow again, we find advance modular systems have a high prevalence. With distance sales forbidden, Portugal stores have adapted the same strategy as companies in Belgium and Austria: the catalogue is online but there is no delivery.

Polish market report: a tale of two cities

20th August 2017 | Market reports |

Europe
Poland
Market Research
Marketing and Retailing
Market reports

ECigIntelligence visited 34 vape stores in Poland’s two largest cities, Warsaw and Krakow, to gauge the market and compare offline prices – and found a striking difference between the two.

Bulgaria: scope for further development

18th August 2017 | Market reports |

Bulgaria
Europe
Market Research
Marketing and Retailing
Policy and Politics
Market reports

The Bulgarian e-cig market is currently worth BGN78m ($47m in 2017), with 200,000 vapers. Almost one in 20 Bulgarians regularly uses e-cigarettes – nearly half because they can vape in places where smoking is banned. The online channel is undeveloped and most sales are offline. However, we believe there is scope for the market to develop further.

E-cig market grows in Czech Republic, fuelled by tobacco regs

9th August 2017 | Market reports |

Czech Republic
Europe
Market Research
Marketing and Retailing
Market reports

In this August 2017 look at the Czech Republic, we find that the relatively mild regulation of e-cigarettes is apparently fuelling further growth in the sector. The Czech e-cigarette market is also geared more towards open systems, with closed systems being mainly available offline. About half of all e-cigarette sales go through online channel.

Italy: top five online retailers keep a stable leadership position

26th July 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

In our latest look at the Italian market, we find that online remains an important channel in2017, with a significant increase in traffic over 2016 reflecting increased e-cig usage during this period. The top 10 performers have stable ranking, while the rest sees fluctuation of ranking based on historical data. Italy’s leading online retailers have increased their traffic compared to the French marke,t but still have a less traffic than the UK market.

Industry expecting growth of undeveloped Serbia market

25th July 2017 | Market reports |

Europe
Serbia
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports

In this July 2017 report we find that the Serbian e-cigarette market is rather undeveloped, but along with the local industry we expect growth. Electronic cigarettes are only partially regulated, with an advertisement ban and excise duty on e-liquids both with and without nicotine. However, EU accession may bring about new regulation.

Double-digit growth in Germany vape stores

25th July 2017 | Market reports |

Europe
Germany
Market Research
Marketing and Retailing
Market reports

We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern, according to population size and square kilometres. Population size turned out to be the biggest determinant of the number of vape stores. We’ve also identified the five largest vape store chains in Germany, according to the number of points of sale.

Revenue driven by physical stores in Greece

10th July 2017 | Market reports |

EU
Europe
Greece
Market Research
Market reports

This ECigIntelligence survey took place between April and June 2017. We found there are around 500 specialised vape stores at this moment in Greece, averaging a monthly revenue of around €10,000, of which 70% was reported to come from physical stores. Sales of e-liquid generated around 60% of revenue.

E-liquid and open-system hardware distribution in France

7th July 2017 | Market reports , Marketing & retailing |

Europe
France
Companies
Market Research
Marketing and Retailing
Market reports
Marketing & retailing

French e-liquids make up around 85% of the total French market, according to our recent vape store survey, which gathered responses from 165 store managers throughout April and May 2017. The remaining 15% of the market is shared by American, British, Malaysian and other foreign e-liquids.

Heated tobacco: expanding the market for reduced-risk nicotine?

23rd June 2017 | Market reports |

Asia
Europe
France
Germany
Greece
Israel
Italy
Japan
Netherlands
Poland
Portugal
Romania
Russia
South Korea
Spain
Switzerland
Ukraine
United Kingdom
World
Companies
Heated tobacco
Market Research
Marketing and Retailing
Policy and Politics
Public Health and Medicine
Technology and Innovation
Market reports

Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?

UK vape store owners optimistic following TPD implementation

20th June 2017 | Market reports |

Europe
United Kingdom
Market Research
Market reports

In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands of devices reported gather around 60% of the market in comparison with top five e-liquid brands that gather around 20%. Fruit and menthol were reported as the most popular flavours.

France: e-cigarette distribution through the tobacconist channel

9th June 2017 | Market reports |

EU
Europe
France
Heated tobacco
Market Research
Marketing and Retailing
Market reports

ECigIntelligence estimates that between 10% and 15% of the French e-cigarette market is taken by tobacconist stores – and after a troubled start, their market share is growing, with more than half of all tobacconists in France now selling vaping products.