Regulatory and market intelligence for the e-cigarette sector
All of our full-length market reports covering Europe can be found on this page. As well as an in-depth overview of the current market in each of our selected European countries, providing data on products, brands and distribution channels in the form of our full market reports, this page includes a number of other types of reports relating to Europe, such as consumer survey reports, TPD notification reports, general market snapshots and more.
In our latest look at the UK market, we find that there are now about 2,000 vape shops. The northwest of England has the highest number of stores and 70% of all stores belong to a chain
Our latest analysis of the online product range and pricing of the top five German websites a high prevalence of brands from the US and UK
Our survey of the Polish e-cigarette market finds a continuing move towards advanced open systems, but a mood of pessimism in the face of forthcoming taxation
Our report considers how the free flow of goods, common customs tariff and cancellation of customs formalities affects the e-cigarette market within the Eurasian Economic Union (EAEU) of Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia
Our survey of German vapers’ behaviour and attitudes finds flavour and confidence in the manufacturer are key when choosing e-liquids, while ease of use and customisation options are the prime aspects of hardware
Market growth for e-cigarette products peaked in Ukraine last year; our latest report details the state of an unregulated market in a phase of stability or light growth
ECigIntelligence looked at the price policy and product range for e-liquids and hardware on the UK’s top five visited websites selling e-cigarettes. Multipacks of 10 ml bottles and short-fill e-liquids are a new characteristic of the British e-liquid market and shake and vape is approximately 36% cheaper than ready-to-use e-liquid overall.
In our latest look at the Italian market, we find that ready-to-use e-liquids, especially 10ml bottles, are the most common bottle sizes stocked on the top five websites, while 28% of the e-liquid products found at the top five online retailers are shake and vape products. Recently, Italy banned online nicotine sales and websites appear to have generally complied with the law
Our latest report on the top five e-cigarette retail websites in France considers pricing and product ranges on Lepetitvapoteur.com, Taklope.com, Aromes-et-liquides.fr, E-liquide-fr.com and Kumulusvape.fr
The Swiss market is dominated by open advanced systems mostly purchased offline. Due to the country’s nicotine ban Switzerland seems an ideal market for shake and vape e-liquids. Foreign shake and vape e-liquids, mostly imported from the U.S., are at the forefront, but several domestic e-liquid brands also produce large format nicotine-free e-liquids.
Internet retailing platforms have had a big impact in bringing buyers and sellers together in many sectors – but they have had a limited effect on the e-cigarette market so far. However, they have the potential to become more significant in future, despite a sometimes stringent regulatory environment.
In our latest look at Poland, we find that fewer than 10% of respondents have been running their business for less than a year, which indicates fewer entrants into the sector following implementation of the Tobacco Products Directive (TPD). The Polish e-liquid market is highly fragmented, with the top 12 brands accounting for only 55% of total quoted best-selling brand mentions. The leading brand is Pinky Vape, while the hardware device sector is more consolidated.
As shake and vape grows in popularity, ECigIntelligence takes a look at the German market in detail and finds that experienced vapers in Germany mostly use their own-mixed e-liquids, which can help in avoiding TPD restrictions for e-liquid-containing nicotine. This trend seems to have grown in Germany since May 2017, and almost half of the e-liquid brands sold in Germany are ready to mix.
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers?
Our consumer survey took place from September to October 2017. Most respondents were ex-smokers, with around a third vaping for more than two years. The majority of our respondents where male and aged between 25 and 44.
We found that advanced devices dominate, and more than 60% of respondents are mixing their own e-liquid. E-liquids containing low nicotine content are reportedly the most popular.
Since the EU’s Tobacco Products Directive (TPD) was implemented, the Greek e-cigarette market has shifted towards using shake and vape e-liquids, as they are exempt from the new tax
Our latest survey of French e-cigarette users finds vape stores are a very popular retail channel for e-liquids, while hardware purchases are predominately made online.
An ECigIntelligence survey of e-cigarette users in Poland finds a high level of satisfaction with devices but very little brand loyalty
Our report on the social networks of the top 20 e-cig websites in Germany focuses on Facebook and looks at how companies can best interact with followers to build brand loyalty
ECigIntelligence’s updated survey of the e-cigarette hardware available online in France finds five major brands dominating the market
ECigIntelligence asked a focus group of four French e-cig users to discuss their e-cig usage habits, their hardware and e-liquid preferences, as well as their purchase channels. This is what they told us
Nicotine-containing e-cigs and e-liquids have been sold legally in Sweden since 2016 and the market has been gradually growing – but there are still obstacles in its way
In our latest look at the UK market, we find that the e-liquid sector is highly fragmented and a high percentage of the respondents are mixing their own e-liquid. The hardware sector is less fragmented
The new trend of shake and vape is taking the French market by storm, with new brands appearing rapidly – particularly a wave of imports from the US and Malaysia
In our latest look at the Italian market, we find sales of e-liquids generate around 45% of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by Italian brands
Poland’s Bureau for Chemical Substances has published the first official list of all notified e-cigarette products, providing an insight into the product mix on the Polish market
Our survey of hardware on sale on UK e-cigarette websites finds four brands leading the field – SMOK, Aspire, Innokin and Eleaf – with prices fairly standard across the leading sites
In our latest look at the UK market, we find there are approximately 2.8m vapers, an increase of around 12% since 2015. Most are daily users, and there is a clear preference for open system products
ECigIntelligence’s survey of Italian e-liquid manufacturers finds most are based in the north, around Milan and Turin, while a few take advantage of favourable conditions in neighbouring countries
Our investigation of the Slovenian e-cigarette market finds a very small vaping population and a small number of vape stores bound by a highly restrictive regulatory regime
New exclusive report: E-cigarettes in China: market, regulation and outlook
Looking for market trends and commercial opportunities in one of the fastest-growing e-cigarette markets in the world? If you want to identify the latest trends developing in the Chinese e-cigarette market, and ensure that products and business activities are fully compliant with Chinese regulation, then this new report is for you!
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