Market reports / Europe
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Portugal market adapting to new regulations and lower tax

30th August 2017 | Market reports |

Europe
Portugal
Market Research
Marketing and Retailing
Market reports

After the fall of the market size due the e-liquid tax, it seems both companies and vapers have now adapted to the new regulation. As the market starts to grow again, we find advance modular systems have a high prevalence. With distance sales forbidden, Portugal stores have adapted the same strategy as companies in Belgium and Austria: the catalogue is online but there is no delivery.

Polish market report: a tale of two cities

20th August 2017 | Market reports |

Europe
Poland
Market Research
Marketing and Retailing
Market reports

ECigIntelligence visited 34 vape stores in Poland’s two largest cities, Warsaw and Krakow, to gauge the market and compare offline prices – and found a striking difference between the two.

Bulgaria: scope for further development

18th August 2017 | Market reports |

Bulgaria
Europe
Market Research
Marketing and Retailing
Policy and Politics
Market reports

The Bulgarian e-cig market is currently worth BGN78m ($47m in 2017), with 200,000 vapers. Almost one in 20 Bulgarians regularly uses e-cigarettes – nearly half because they can vape in places where smoking is banned. The online channel is undeveloped and most sales are offline. However, we believe there is scope for the market to develop further.

E-cig market grows in Czech Republic, fuelled by tobacco regs

9th August 2017 | Market reports |

Czech Republic
Europe
Market Research
Marketing and Retailing
Market reports

In this August 2017 look at the Czech Republic, we find that the relatively mild regulation of e-cigarettes is apparently fuelling further growth in the sector. The Czech e-cigarette market is also geared more towards open systems, with closed systems being mainly available offline. About half of all e-cigarette sales go through online channel.

Italy: top five online retailers keep a stable leadership position

26th July 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

In our latest look at the Italian market, we find that online remains an important channel in2017, with a significant increase in traffic over 2016 reflecting increased e-cig usage during this period. The top 10 performers have stable ranking, while the rest sees fluctuation of ranking based on historical data. Italy’s leading online retailers have increased their traffic compared to the French marke,t but still have a less traffic than the UK market.

Industry expecting growth of undeveloped Serbia market

25th July 2017 | Market reports |

Europe
Serbia
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports

In this July 2017 report we find that the Serbian e-cigarette market is rather undeveloped, but along with the local industry we expect growth. Electronic cigarettes are only partially regulated, with an advertisement ban and excise duty on e-liquids both with and without nicotine. However, EU accession may bring about new regulation.

Double-digit growth in Germany vape stores

25th July 2017 | Market reports |

Europe
Germany
Market Research
Marketing and Retailing
Market reports

We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern, according to population size and square kilometres. Population size turned out to be the biggest determinant of the number of vape stores. We’ve also identified the five largest vape store chains in Germany, according to the number of points of sale.

Revenue driven by physical stores in Greece

10th July 2017 | Market reports |

EU
Europe
Greece
Market Research
Market reports

This ECigIntelligence survey took place between April and June 2017. We found there are around 500 specialised vape stores at this moment in Greece, averaging a monthly revenue of around €10,000, of which 70% was reported to come from physical stores. Sales of e-liquid generated around 60% of revenue.

E-liquid and open-system hardware distribution in France

7th July 2017 | Market reports , Marketing & retailing |

Europe
France
Companies
Market Research
Marketing and Retailing
Market reports
Marketing & retailing

French e-liquids make up around 85% of the total French market, according to our recent vape store survey, which gathered responses from 165 store managers throughout April and May 2017. The remaining 15% of the market is shared by American, British, Malaysian and other foreign e-liquids.

Heated tobacco: expanding the market for reduced-risk nicotine?

23rd June 2017 | Market reports |

Asia
Europe
France
Germany
Greece
Israel
Italy
Japan
Netherlands
Poland
Portugal
Romania
Russia
South Korea
Spain
Switzerland
Ukraine
United Kingdom
World
Companies
Heated tobacco
Market Research
Marketing and Retailing
Policy and Politics
Public Health and Medicine
Technology and Innovation
Market reports

Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?

UK vape store owners optimistic following TPD implementation

20th June 2017 | Market reports |

Europe
United Kingdom
Market Research
Market reports

In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands of devices reported gather around 60% of the market in comparison with top five e-liquid brands that gather around 20%. Fruit and menthol were reported as the most popular flavours.

France: e-cigarette distribution through the tobacconist channel

9th June 2017 | Market reports |

EU
Europe
France
Heated tobacco
Market Research
Marketing and Retailing
Market reports

ECigIntelligence estimates that between 10% and 15% of the French e-cigarette market is taken by tobacconist stores – and after a troubled start, their market share is growing, with more than half of all tobacconists in France now selling vaping products.

Study finds fruit flavours favoured in Germany

16th May 2017 | Market reports |

Europe
Germany
Market Research
Market reports

In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico kit. The most popular e-liquid flavour are the fruits category. E-liquid is an average 20% more expensive in physical stores.

Domestic brands dominate the market in France

11th May 2017 | Market reports |

Europe
France
Market Research
Market reports

In this look at the French market, we find the most common daily vape store revenue is less than €500.The e-liquid market is also dominated by French brands, led by Alfaliquid, Pulp and FlowerPower.

Fruit flavours remain favourite among UK vapers

9th May 2017 | Market reports |

England
Europe
United Kingdom
Market Research
Market reports

In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those located in smaller towns, but fruit flavours remain the most popular.

How preferences for e-liquid flavours differ

3rd May 2017 | Market reports |

EU
Europe
France
Germany
Italy
North America
Spain
United Kingdom
United States
Market Research
Market reports

Flavour preferences among e-cigarette users differ markedly between different countries, different hardware devices and between types of users.

E-cig price patterns compared across six key markets

3rd May 2017 | Market reports |

Europe
France
Germany
Italy
North America
Russia
United Kingdom
United States
Market Research
Market reports

ECigIntelligence compares the prices of six e-cig products – hardware and e-liquids – across six key markets: France, Germany, Italy, the UK, the U.S. and Russia.

Italy: e-liquids drive sales as big cities find more new customers

1st May 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

Key findings of our Italian survey include that estimated daily revenues of Italian vape stores vary between €300 and €1500; and that
stores located in more populated cities seem to be getting more new customers than those located in smaller towns.