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Executive summary • Market size • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Raw materials and manufacturing
The multi-layered regulatory framework • Tobacco regulation – the multi-layered model in action • No federal regulation of e-cigarettes • The role of Health Canada • Provincial regulation • Municipal regulation • Trade associations and industry standards • Appendix 1: provincial and territorial tobacco regulation in Canada • Appendix 2: market authorisation in Canada
Heavy-handed regulations for e-cigarettes • The DSHEA: a much lighter touch • Industry-friendly provisions for dietary supplements • Resisting tighter regulation for dietary supplements
Executive summary • Introduction • Form factor: Overall, Tanks • E-liquid: Strengths, Consumption, Flavours •
A comprehensive survey of the U.S. e-cigarette market and regulation, including: Market size • Consumption patterns • Online pricing • Distribution • Raw material supply • E-cigarette usage surveys • Current U.S. e-cigarette regulation • The future of e-cigarette regulation in the United States • Potential challenges to the deeming regulations • Taxation of e-cigs • State and local government regulation case study – California • Public place restrictions by state and local governments • Challenging the deeming regulations – precedents • The FDA regulatory process • The role and influence of trade and consumer associations
The proposed regulations • FDA e-cigarette information requests • Analysis of SFATA submission • SFATA’s proposed alternative • Analysis of AEMSA submission and proposals • Analysis of Totally Wicked submission and proposals • Conclusions
U.S. and UK focus of M&A activity • High multiples, varied prices • Prices paid reflect technology and strategic positions
Our infographic shows how the brand arsenals and new product development plans of U.S. Big Tobacco are likely to look in the post-merger world.
V2 clear leader in online visitors • Wide range of e-liquid prices • Disposables: average prices vary less • Rechargeables: again, a narrow price range
Overview of prevalence data: current users • Overview of prevalence data: “ever” users • Dual use
Hardware • E-liquids • Strength and consumption • Flavours • Retail channel
United States • Italy • Korea
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