Market reports / Europe
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E-cig price patterns compared across six key markets

3rd May 2017 | Market reports |

Europe
France
Germany
Italy
North America
Russia
United Kingdom
United States
Market Research
Market reports

ECigIntelligence compares the prices of six e-cig products – hardware and e-liquids – across six key markets: France, Germany, Italy, the UK, the U.S. and Russia.

Italy: e-liquids drive sales as big cities find more new customers

1st May 2017 | Market reports |

Europe
Italy
Market Research
Marketing and Retailing
Market reports

Key findings of our Italian survey include that estimated daily revenues of Italian vape stores vary between €300 and €1500; and that
stores located in more populated cities seem to be getting more new customers than those located in smaller towns.

Taking e-cig advertising outdoors

26th April 2017 | Market reports , Marketing & retailing |

EU
Europe
United Kingdom
Marketing and Retailing
Regulation and Legislation
Market reports
Marketing & retailing

Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?

Ireland: stores drive sales as numbers grow

25th April 2017 | Market reports |

Europe
Ireland
Market Research
Market reports

The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores. The vaping population is expected to increase due to prices of regular cigarettes and healthier life style behaviour.

UK e-liquid market dominated by American brands

12th April 2017 | Market reports |

England
Europe
North America
United Kingdom
United States
Market Research
Marketing and Retailing
Market reports

Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium as a description of an e-liquid does not imply higher prices.

Belgium: online sales ban benefits French firms

11th April 2017 | Market reports |

Belgium
Europe
France
Companies
Market Research
Marketing and Retailing
Policy and Politics
Market reports

In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having to print packaging in three languages has proved a barrier to some manufacturers. Meanwhile, French companies – the source of much of the e-liquid – have a strong presence in the south of the country.

Fat policeman, Budapest

Hungary: strict new regime comes down hard

22nd March 2017 | Market reports |

EU
Europe
Hungary
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports

ECigIntelligence looks at state of the e-cigarette market in Hungary following transposition of the European TPd and the imposition of the strictest regulatory regime in Europe, with online sales banned and bricks-and-mortar sales restricted to nationally registered tobacconists.

Denmark: TPD changes set to boost sales

22nd March 2017 | Market reports |

Denmark
Europe
Market Research
Market reports

In 2016 the EU Tobacco Products Directive (TPD) came into force, and the compulsory pharmaceutical licensing of nicotine containing e-cigs and e-liquids ended. This means vape stores and other bricks-and-mortar retailers are now allowed to stock nicotine-containing products, which might increase the proportion of sales coming through this channel. In this March 2017 report on Denmark we look at the offline channel to see if it is has developed as it’s online counterpart has in terms of products on offer and prices.

DEA Flavors online

Italy: U.S. competition to home-grown brands

13th March 2017 | Market reports |

EU
Europe
Italy
Market Research
Marketing and Retailing
Market reports

We take a detailed look at Italy’s well developed e-liquid market and find a good number of companies either producing e-liquids or offering their own e-liquid brands, but facing competition in their home market from U.S. brands.

Online tutorial: essential facts about e-cigarettes and the vaping market

12th March 2017 | E-learning , Market reports |

Europe
North America
Marketing and Retailing
Public Health and Medicine
Regulation and Legislation
Technology and Innovation
E-learning
Market reports

Specifically designed for professionals in any field who are new to the e-cig market, this course aims to give you a quick and easy introduction to vaping technology, the market, health issues, types of e-cigarette consumer, and the law on e-cigarettes.

Italy: online sales lead the way

21st February 2017 | Market reports |

Europe
Italy
Marketing and Retailing
Market reports

In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However, Italy’s leading online retailers have significantly less traffic than in comparable e-cig markets such as the UK and France – and like other e-cig markets, leading online retailers drive the majority of traffic in the sector.

Austria market offline and fragmented but still developing

9th February 2017 | Market reports |

Austria
Europe
Market Research
Marketing and Retailing
Market reports

In this ECigIntelligence report into the Austrian market, we find that an estimated 1.41% of the population are vapers. It is a highly fragmented industry, both in product preferences and distribution, and distribution is based on physical sales through vape stores and open system products.

E-liquid tax having negative impact on Portugal market

9th December 2016 | Market reports |

Europe
Portugal
Spain
Marketing and Retailing
Market reports

Due to a tax on e-liquids containing nicotine, most e-liquid bought in Portugal is nicotine free. Vapers are then adding nicotine separately to avoid increasing the price. However, a lot of sales are occurring across the border in Spain, which is having a large, negative impact on the Portuguese market.

Greek flag

Greece enjoys return to growth ahead of TPD deadline

23rd November 2016 | Market reports |

Europe
Greece
Market Research
Market reports

In this ECigIntelligence report, we find that two years on from the first period of strong growth, 2016 seems to have been a good year for the Greek e-cigarette market as it has experienced its second “boom”. Although the Tobacco Products Directive (TPD) has been implemented, local producers remain positive – presenting the Greek market as a market with huge potential.

Heat-not-burn products show rise in sales as more launches planned

15th November 2016 | Market reports |

Asia
Europe
Italy
Japan
Romania
Switzerland
Companies
Heated tobacco
Market Research
Marketing and Retailing
Technology and Innovation
Market reports

This report is a brief overview of some of the key heated tobacco and hybrid products that are already on the market or are soon to be launched, including data on sales volumes and details of launch plans.

German market expected to grow substantially again in 2017

8th November 2016 | Market reports |

Europe
Germany
Companies
Market Research
Marketing and Retailing
Market reports

In this market report we look at how the German vaper population has grown by 30% in the past year. This looks set to continue next year, along with the continuing increase in the number of vaper stores. Online sales, meanwhile, are predominately being handled by just a few sites.

UK distribution: vape shops doing well, supermarkets still dominate

5th November 2016 | Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Companies
Market Research
Marketing and Retailing
Market reports

In the latest ECigIntelligence report into the UK market, we see that the growth in shop numbers over the past year has been highest in London (97%) and Scotland (105%). The top retailers offer a bigger range of e-cigarette than in other European countries and most of the top-selling e-cig brands sold in supermarkets or convenience stores are owned by tobacco giants.

UK market: vaping on the rise as tank systems take over

4th November 2016 | Market reports |

England
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports

The use of e-cigarettes is increasing in the UK and numbers of vapers have risen by 4% over the past year to reach 2.6m in 2016. There has been a major shift over the past two years from pre-filled cartridges to tank system devices,

France: mature, competitive market dominated by open systems

3rd November 2016 | Market reports |

Europe
France
Ukraine
Companies
Market Research
Marketing and Retailing
Market reports

In this report ECigIntelligence looks at France, a mature market but one with some interesting times ahead. There is a high rate of competition among vape stores, with one chain of shops going out of business earlier this year. Meanwhile, the tobacconists are lobbying for exclusive rights to the sale of nicotine products.

Italy: price drop helps to triple vaping population

2nd November 2016 | Market reports |

EU
Europe
Italy
Companies
Market Research
Marketing and Retailing
Market reports

In this report ECigIntelligence looks at the state of the market in Italy – a market that is recovering following a crash in 2014. The Italian market is also seeing Big Tobacco firms moving in alongside the smaller local companies.

Ukraine: market recovering from decline, but new legislation looms

26th October 2016 | Market reports |

Europe
Ukraine
Companies
Market Research
Marketing and Retailing
Market reports

In this report ECigIntelligence takes an in-depth look at the market in Ukraine. The currently unregulated vape market appears to be growing again following the recent political turmoil. However, new rules are under discussion that would put e-cigarettes on the same level as traditional tobacco products.

UK online retail: top brands hold their positions despite low loyalty

24th October 2016 | Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Market Research
Marketing and Retailing
Market reports

In this report, ECigIntelligence looks at how leading retailers dominate the UK’s online market for e-cigarette products. While the EU’s Tobacco Products Directive (TPD) is creating uncertainty in the market, we find that consumers don’t seem very loyal to particular Websites or brands.