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The Bulgarian e-cig market is currently worth BGN78m ($47m in 2017), with 200,000 vapers. Almost one in 20 Bulgarians regularly uses e-cigarettes – nearly half because they can vape in places where smoking is banned. The online channel is undeveloped and most sales are offline. However, we believe there is scope for the market to develop further.
There is no “vaping culture” to speak of in Austria, where a small and tightly regulated e-cigarette market is geared entirely to smoking reduction or cessation
In this August 2017 look at the Czech Republic, we find that the relatively mild regulation of e-cigarettes is apparently fuelling further growth in the sector. The Czech e-cigarette market is also geared more towards open systems, with closed systems being mainly available offline. About half of all e-cigarette sales go through online channel.
Before the TPD, around half of Poland’s e-cig sales were made on the Internet. But now, only a few offshore and B2B operations survive.
Figures for product notifications to the Italian health ministry under European TPD regulations enable us to make some interesting observations on the country’s e-cigarette market
In our latest look at the Italian market, we find that online remains an important channel in2017, with a significant increase in traffic over 2016 reflecting increased e-cig usage during this period. The top 10 performers have stable ranking, while the rest sees fluctuation of ranking based on historical data. Italy’s leading online retailers have increased their traffic compared to the French marke,t but still have a less traffic than the UK market.
In this July 2017 report we find that the Serbian e-cigarette market is rather undeveloped, but along with the local industry we expect growth. Electronic cigarettes are only partially regulated, with an advertisement ban and excise duty on e-liquids both with and without nicotine. However, EU accession may bring about new regulation.
We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern, according to population size and square kilometres. Population size turned out to be the biggest determinant of the number of vape stores. We’ve also identified the five largest vape store chains in Germany, according to the number of points of sale.
This ECigIntelligence survey took place between April and June 2017. We found there are around 500 specialised vape stores at this moment in Greece, averaging a monthly revenue of around €10,000, of which 70% was reported to come from physical stores. Sales of e-liquid generated around 60% of revenue.
French e-liquids make up around 85% of the total French market, according to our recent vape store survey, which gathered responses from 165 store managers throughout April and May 2017. The remaining 15% of the market is shared by American, British, Malaysian and other foreign e-liquids.
Beset by mass closures of vape stores and sceptical public opinion, the Spanish e-cigarette market finally appears to be growing again.
Our latest survey of the French online market reveals the domination of lepetitvapoteur.com, with more than 100,000 unique visitors a month – considerably more than the second and third placed sites combined.
Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?
Our updated assessment of the Dutch e-cigarette market finds a further decrease in the vaping population, while online sales, predominantly of open system kits, are driven by a shift away from cigalikes.
In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands of devices reported gather around 60% of the market in comparison with top five e-liquid brands that gather around 20%. Fruit and menthol were reported as the most popular flavours.
Our survey of French vape stores, conducted in April and May 2017, analyses detailed responses from 165 store managers, representing 548 stores across 12 of the 13 mainland regions of France.
ECigIntelligence estimates that between 10% and 15% of the French e-cigarette market is taken by tobacconist stores – and after a troubled start, their market share is growing, with more than half of all tobacconists in France now selling vaping products.
With just 150,000 vapers in a population of more than 19m, Romania is a market with great potential for e-cigarettes.
In our latest look at the Spanish market, we see that stores in areas with a high footfall tend to have double the number of new vaper customers, and most of the e-liquids sold come from Spain, Italy, UK and China.
In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico kit. The most popular e-liquid flavour are the fruits category. E-liquid is an average 20% more expensive in physical stores.
In this look at the French market, we find the most common daily vape store revenue is less than €500.The e-liquid market is also dominated by French brands, led by Alfaliquid, Pulp and FlowerPower.
In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those located in smaller towns, but fruit flavours remain the most popular.
Flavour preferences among e-cigarette users differ markedly between different countries, different hardware devices and between types of users.
ECigIntelligence compares the prices of six e-cig products – hardware and e-liquids – across six key markets: France, Germany, Italy, the UK, the U.S. and Russia.
Key findings of our Italian survey include that estimated daily revenues of Italian vape stores vary between €300 and €1500; and that
stores located in more populated cities seem to be getting more new customers than those located in smaller towns.
Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?
The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores. The vaping population is expected to increase due to prices of regular cigarettes and healthier life style behaviour.
Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium as a description of an e-liquid does not imply higher prices.
In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having to print packaging in three languages has proved a barrier to some manufacturers. Meanwhile, French companies – the source of much of the e-liquid – have a strong presence in the south of the country.
Analysis of notifications to the British regulator provides insight into the product mix on the market.
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