Market reports / Europe

Bulgaria: scope for further development

18th August 2017 | Market reports |

The Bulgarian e-cig market is currently worth BGN78m ($47m in 2017), with 200,000 vapers. Almost one in 20 Bulgarians regularly uses e-cigarettes – nearly half because they can vape in places where smoking is banned. The online channel is undeveloped and most sales are offline. However, we believe there is scope for the market to develop further.

E-cig market grows in Czech Republic, fuelled by tobacco regs

9th August 2017 | Market reports |

In this August 2017 look at the Czech Republic, we find that the relatively mild regulation of e-cigarettes is apparently fuelling further growth in the sector. The Czech e-cigarette market is also geared more towards open systems, with closed systems being mainly available offline. About half of all e-cigarette sales go through online channel.

Italy: top five online retailers keep a stable leadership position

26th July 2017 | Market reports |

In our latest look at the Italian market, we find that online remains an important channel in2017, with a significant increase in traffic over 2016 reflecting increased e-cig usage during this period. The top 10 performers have stable ranking, while the rest sees fluctuation of ranking based on historical data. Italy’s leading online retailers have increased their traffic compared to the French marke,t but still have a less traffic than the UK market.

Industry expecting growth of undeveloped Serbia market

25th July 2017 | Market reports |

In this July 2017 report we find that the Serbian e-cigarette market is rather undeveloped, but along with the local industry we expect growth. Electronic cigarettes are only partially regulated, with an advertisement ban and excise duty on e-liquids both with and without nicotine. However, EU accession may bring about new regulation.

Double-digit growth in Germany vape stores

25th July 2017 | Market reports |

We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern, according to population size and square kilometres. Population size turned out to be the biggest determinant of the number of vape stores. We’ve also identified the five largest vape store chains in Germany, according to the number of points of sale.

Revenue driven by physical stores in Greece

10th July 2017 | Market reports |

This ECigIntelligence survey took place between April and June 2017. We found there are around 500 specialised vape stores at this moment in Greece, averaging a monthly revenue of around €10,000, of which 70% was reported to come from physical stores. Sales of e-liquid generated around 60% of revenue.

UK vape store owners optimistic following TPD implementation

20th June 2017 | Market reports |

In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands of devices reported gather around 60% of the market in comparison with top five e-liquid brands that gather around 20%. Fruit and menthol were reported as the most popular flavours.

Study finds fruit flavours favoured in Germany

16th May 2017 | Market reports |

In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico kit. The most popular e-liquid flavour are the fruits category. E-liquid is an average 20% more expensive in physical stores.

Fruit flavours remain favourite among UK vapers

9th May 2017 | Market reports |

In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those located in smaller towns, but fruit flavours remain the most popular.

Ireland: stores drive sales as numbers grow

25th April 2017 | Market reports |

The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores. The vaping population is expected to increase due to prices of regular cigarettes and healthier life style behaviour.

UK e-liquid market dominated by American brands

12th April 2017 | Market reports |

Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium as a description of an e-liquid does not imply higher prices.

Belgium: online sales ban benefits French firms

11th April 2017 | Market reports |

In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having to print packaging in three languages has proved a barrier to some manufacturers. Meanwhile, French companies – the source of much of the e-liquid – have a strong presence in the south of the country.