Market reports / Europe

All of our full-length market reports covering Europe can be found on this page. As well as an in-depth overview of the current market in each of our selected European countries, providing data on products, brands and distribution channels in the form of our full market reports, this page includes a number of other types of reports relating to Europe, such as consumer survey reports, TPD notification reports, general market snapshots and more.

UK online e-liquid product diversity overview and data analysis

22nd December 2015 | Market reports |

Europe
Scotland
United Kingdom
Wales
Marketing and Retailing
Market reports

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page.   ECigIntelligence’s Dan Irwin-Brown and Nikita Dzhain have compiled a fascinating report detailing the breadth of product available at UK online e-cigarette vendors, using a sample of over 1400 E-liquid products and more than 140 […]

UK online e-liquid analysis

1st December 2015 | Market reports |

Europe
Scotland
United Kingdom
Wales
Marketing and Retailing
Market reports

The report provides a comprehensive overview for the e-liquid products that are available in the top ten online vendors in the UK using a sample of over 1400 e-liquid products and more than 140 brands. Insight is given into factors such as the number of products available the top five multi-brand online vendors, how many products belong to specific flavour categories and countries of origin of these products. In addition, analysis is also made on the brand level showing how many products do e-liquid brands have and examples of how brands have different product ranges to appeal to different consumers.

Updated: Polish e-cigarette market report and data analysis

1st December 2015 | Market reports |

Europe
Poland
Market Research
Regulation and Legislation
Market reports

ECigIntelligence’s Dan Irwin-Brown brings ECigIntelligence subscribers an updated market report for Poland, analysing the recent drop in e-cig prices. You can also download an Excel spreadsheet with a raft of additional information, including price points for different form factors. There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Poland or […]

Market update + data analysis: Germany

20th November 2015 | Market reports |

Europe
Germany
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Germany or the advanced search page.   ECigIntelligence’s Nikita Dzhain and Dan Irwin-Brown bring you an up-to-date analysis of the underdeveloped German e-cig market, with an invaluable accompanying Excel document packed with data. This includes pricing across all form factors – and how that […]

Update: Poland market report

20th November 2015 | Market reports |

Europe
Poland
Marketing and Retailing
Regulation and Legislation
Market reports

    There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Poland or the advanced search page.     Executive summary   The Polish e-cigarette market for 2015 is expected to be worth PLN541m (Polish zloty) (€126m, $144m). The small growth (7%) in the market from 2014 to 2015 can be attributed […]

Hungary regulatory report: an end to mandatory pharma licensing

13th November 2015 | Market reports , Regulatory reports |

EU
Europe
Hungary
Health
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports
Regulatory reports

Hungary’s transposition of the EU Tobacco Products Directive will do away with the current mandatory pharmaceutical licensing requirement for e-cigarettes – which has resulted in no nicotine-containing products being legal in the country – and allow them to be sold as consumer products. As this great change approaches, our in-depth report on Hungary includes: Regulatory landscape • Current national regulatory framework • Age restrictions • Packaging and product restrictions • Notification requirements • Retailing restrictions (including cross-border and distance sales) • Public usage • Advertising and marketing restrictions • Taxation • Case law • Enforcement • The missing pieces of the TPD jigsaw • Graphic: how Hungarian e-cigarette regulation will change

Market update: Germany

6th November 2015 | Market reports |

Europe
Germany
Market Research
Marketing and Retailing
Market reports

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for Germany or the advanced search page.     Executive summary   Third-party estimates regarding e-cigarette usage in Germany vary enormously. ECigIntelligence views the German market to still be developing and estimates the total number of adult vapers to be 1 million in […]

E-cig brands sold in the UK’s mainstream retailers

30th October 2015 | Market reports |

Scotland
United Kingdom
Wales
Market Research
Marketing and Retailing
Market reports

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page.     Executive summary   Of the seven big offline brands studied, Blu, E-Lites, and 10 Motives have a large percentage of the total distribution points. The five most saturated regions in the UK […]

The UK e-cigarette market, October 2015

29th October 2015 | Market reports |

Europe
Scotland
United Kingdom
Wales
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports

The UK market in 2015 is estimated to be worth around £445million (€619m/$682m), with projected growth of 15% over the next two years. There has been a significant shift to tank, with usage of tanks now at 68% of the vaping population.

Report: UK vape store geographical breakdown and analysis

29th October 2015 | Market reports |

Europe
Scotland
United Kingdom
Wales
Marketing and Retailing
Market reports

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the United Kingdom or the advanced search page.   Executive summary   The Northwest region scored the highest on all three metrics: absolute number of vape shops, vape shops per capita and vape shops per square kilometre. The West Midlands also scored […]

In depth: France e-cigarette market update, July 2015

24th July 2015 | Market reports |

EU
Europe
France
Market Research
Market reports

There may be more recent ECigIntelligence reports on this territory. Please visit the home page for France or the advanced search page.   Executive summary   We believe the French market in 2015 to be worth €570m ($625m). There is expected to be only limited growth for the rest of the year, perhaps pointing to the French market topping […]

In depth: the changing e-cig market in Portugal, May 2015

10th May 2015 | Market reports |

Europe
Portugal
Companies
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports

Executive summary • Market background and prospects • Market implications of the e-liquid tax • Market size • Consumption patterns and pricing • Online pricing • Brands and channels • Methodology

In depth: how common are e-cig fires, and why do they start?

6th May 2015 | Market reports |

Europe
North America
United Kingdom
United States
Health
Policy and Politics
Regulation and Legislation
Technology and Innovation
Market reports

As the use of e-cigarettes has spread, so has the number of fires started by them. But while this has raised some concerns and generated some headlines, these incidents form a small proportion of fires overall, and the risk comes mostly from poor-quality and counterfeit batteries – hazards that could be eliminated with improved regulation and consumer education.

In depth: Spanish e-cigarette regulation and the EU TPD

7th April 2015 | Market reports , Regulatory reports |

EU
Europe
Spain
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports
Regulatory reports

Introduction • Regulatory landscape • Current national regulatory framework • Comparison with tobacco regulation • Public use restrictions • Age restrictions • Packaging and point-of-sale requirements • Advertising restrictions • Medical claims • Taxes • Enforcement • Case law • Regional regulatory developments • Basque Country • Other regions • The missing pieces from the TPD jigsaw • Expected transposition mechanism • Conclusions

In depth: Dutch market and regulatory update, Feb. 2015

6th March 2015 | Market reports , Regulatory reports |

EU
Europe
Netherlands
Market Research
Regulation and Legislation
Market reports
Regulatory reports

  There may be more recent ECigIntelligence reports on this territory. Please visit the home page for the Netherlands or the advanced search page.   CONTENTS   Executive summary   Market analysis Market size Consumption patterns Pricing and spend Sales, distribution and marketing Brands Manufacturing   Regulatory analysis Introduction Dutch regulatory powers Previous Dutch e-cig regulation New regulation in […]

In depth: global e-cigarette taxation policies and rates

9th January 2015 | Market reports |

Asia
Europe
Italy
Minnesota
North America
North Carolina
Portugal
South Korea
United States
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports

United States: federal • United States: individual states • Italy • Portugal • South Korea • E-cigarettes and “sin tax”

In depth: how e-cig brands can succeed in mainstream retail

8th January 2015 | Market reports |

Europe
France
North America
United Kingdom
United States
Marketing and Retailing
Market reports

The e-cig industry is still developing offline, which gives smaller brands a chance to make their mark in supermarkets and other mainstream retail outlets across the UK, the U.S. and elsewhere. But what’s the best way to approach the retailers?

In depth: Italian e-cig market and regulation, December 2014

19th December 2014 | Market reports |

EU
Europe
Italy
Companies
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Technology and Innovation
Market reports

Market analysis • Market size • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Raw materials and manufacturing • PMI and iQOS in Italy • Regulatory analysis • Introduction • Labelling and packaging • Age restrictions • Advertising and marketing • Tax • The EU Tobacco Products Directive (TPD)

In depth: e-cigs in the Nordics – market and regulatory analysis

11th December 2014 | Market reports |

Denmark
EU
Europe
Finland
Norway
Sweden
Companies
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports

Market analysis • Market size • Market background • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Raw materials and manufacturing • Snus • Regulatory analysis • Regulation in Denmark • Regulation in Finland • Regulation in Norway • Regulation in Sweden

pots price - Ben Beiske

In Depth: UK e-cigarette online pricing

3rd October 2014 | Market reports |

EU
Europe
United Kingdom
Market Research
Market reports

Contents: Ranking leaders • Cigalike disposables pricing • Cigalike rechargeables pricing • Cigalikes starter kits • Tank systems e-liquid pricing • Tank systems starter kit pricing • Tank systems clearomiser pricing