E-cigarettes in Africa

This page covers all of our content that focuses on Africa. It holds all of our detailed market and regulatory reports for individual countries, as well as other full-length reports that focus on specific areas. In addition, all of our regulatory and business briefings that relate to Africa can be found here, along with our trackers, databases and live alerts.

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Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
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Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
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User-friendly databases with key global analysis, statistics, directories and more
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Analysis of critical issues and trending industry topics are explored in our blog
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In a nutshell

The e-cigarette market in Africa is still developing, with few countries on the continent regulating the vaping sector. The e-cig industry in some is currently a state monopoly – like Tunisia where e-cigs and refill containers can only be purchased through the state corporation. A lack of specific e-cig legislation means vaping products fall mostly under existing tobacco laws. In others such as Egypt, where e-cigarettes were legalised in 2019, conflict in the government means the independent local industry is still worried about enforcement and future of the industry.

In Africa’s biggest and expanding market, nicotine-containing e-cigarettes are defined in South African law as smoking cessation tools and as such must obtain a medical licence. Pharmacies are the only point-of-sale where e-cigs with nicotine can be sold legally. However, very weak law enforcement has led to a thriving black market – considered one of the largest in the world.