E-cigarettes in Australasia

You’ll find all of our content that relates to Australasia on this page. Content types include our detailed, full-length regulatory and market reports, our news briefings (both regulatory and business), and our trackers, databases and live alerts.

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Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
More Brands trackers
Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
More Flavour & nicotine trackers
Blog
Analysis of critical issues and trending industry topics are explored in our blog
More Blog
Charts and infographics
A brief highlight of what can be found in our full-length e-cigarette market reports
More Charts and infographics

In a nutshell

Australia has a strict regime for its vaping sector, with nicotine e-cigs prohibited as a consumer product. All nicotine-containing products for therapeutic use are required to be approved as registered medicines in Australia, but to date no such approval has been granted. Moreover, importation of such products will be banned as of January 2021, limiting further this already small market. Since nicotine-free vapour products are considered consumer products and can be sold freely, various state-level regulations have been enacted to protect minors.

Across the waters, the sale of nicotine-containing e-cigarettes is legal in New Zealand. In August 2020, New Zealand’s Smokefree Environments and Regulated Products (Vaping) Amendment Bill was adopted by lawmakers with broad cross-party support. The new regulation includes major changes in advertising, packaging, product safety requirements and sales and distribution.