E-cigarettes in China

In addition to being a major manufacturer of e-cig products, China also has its own growing domestic market. This page provides all of our material relating to China and its vaping market. This includes all of our full-length Chinese market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

E-cigarette market and regulatory landscape in China

China is responsible for more than 90% of the world’s e-cigarette production and there are over 4,000 companies in the country manufacturing e-cigarettes. Although this number is large, the majority of these companies export up to 90% of their products to other countries while keeping 10% for the domestic market.

We estimate online accounts for around 80% of the total market in China. The remaining offline market consists of sales through vape stores, which are declining in number, with a small percentage of sales through mainstream retail channels.

Currently, the only effective legal frameworks that apply to e-cigarette products are those on general manufacturing and consumer products, such as the Product Quality Law of the People’s Republic of China and the Law on Protection of Consumer Rights and Interests. Vaping products are not subject to any product-specific regulation.

No progress has been made on the forthcoming national e-cigarette standard project since our last report in June 2019. This is essentially a technical harmonisation of vapour products as most of its provisions address technical specifications.

The standard should have been adopted by October 2019 according to the date indicated by the committee, however, no developments have been seen or disclosed. The standard is still awaiting the approval on the national public service platform.

Lastly, several voluntary association standards and local standards for both e-cigarettes and e-liquids have been brought. According to the latest standardisation law of China, the local standard and association standards are voluntary, so they do not impose any compulsory obligations on manufacturers.