E-cigarettes in China

In addition to being a major manufacturer of e-cig products, China also has its own growing domestic market. This page provides all of our material relating to China and its vaping market. This includes all of our full-length Chinese market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

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Pricing trackers
Online e-cig pricing guides for numerous markets around the world, updated twice a year and provided in database format
More Pricing trackers
Regulatory trackers
Up-to-date information about current regulations around the world, presented in user-friendly maps and Excel spreadsheets
More Regulatory trackers
Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
More Brands trackers
Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
More Flavour & nicotine trackers
Databases
User-friendly databases with key global analysis, statistics, directories and more
More Databases

E-cigarette market and regulatory landscape in China

China is responsible for more than 90% of the world’s e-cigarette production and there are over 4,000 companies in the country manufacturing e-cigarettes. Although this number is large, the majority of these companies export up to 90% of their products to other countries while keeping 10% for the domestic market.

We estimate online accounts for around 80% of the total market in China. The remaining offline market consists of sales through vape stores, which are declining in number, with a small percentage of sales through mainstream retail channels.

Currently, the only effective legal frameworks that apply to e-cigarette products are those on general manufacturing and consumer products, such as the Product Quality Law of the People’s Republic of China and the Law on Protection of Consumer Rights and Interests. Vaping products are not subject to any product-specific regulation.

The long-awaited Chinese national standard on product restrictions, testing methods, packaging, labelling, storage and transportation of e-cigarettes could get more attention from policymakers as the country moves on from dealing with the Covid-19 epidemic, but this is unlikely to happen in the first half of 2021.

A new draft amendment to the Chinese Tobacco Monopoly Law to regulate tobacco-alternative products, including e-cigarettes, as traditional tobacco threatens big changes to the local vapour market. If the bill is passed, e-cigarettes would be treated as tobacco monopoly commodities, requiring manufacture, import and sales licences from the State Tobacco Monopoly Administration (China Tobacco).