E-cigarettes in China

In addition to being a major manufacturer of e-cig products, China also has its own growing domestic market. This page provides all of our material relating to China and its vaping market. This includes all of our full-length Chinese market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

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Pricing trackers
Online e-cig pricing guides for numerous markets around the world, updated twice a year and provided in database format
More Pricing trackers
Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
More Brands trackers
Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
More Flavour & nicotine trackers
Databases
User-friendly databases with key global analysis, statistics, directories and more
More Databases

E-cigarette market and regulatory landscape in China

China is responsible for more than 90% of the world’s e-cigarette production and there are over 4,000 companies in the country manufacturing e-cigarettes. Although this number is large, the majority of these companies export up to 90% of their products to other countries while keeping 10% for the domestic market.

We estimate online accounts for around 80% of the total market in China. The remaining offline market consists of sales through vape stores, which are declining in number, with a small percentage of sales through mainstream retail channels.

The long-awaited Chinese national standard on product restrictions, testing methods, packaging, labelling, storage and transportation of e-cigarettes could get more attention from policymakers as the country moves on from dealing with the Covid-19 epidemic.

A new draft amendment to the Chinese Tobacco Monopoly Law was approved at the end of 2021, equating vaping products in regulatory terms with traditional tobacco products.