E-cigarettes in the Netherlands

The Netherlands has a stable market and a fairly positive opinion of e-cigarettes. This page provides all of our material relating to the Netherlands and its vaping market. This includes all of our full-length Dutch market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

Some facts about the vaping sector in the Netherlands

The vaping industry is not a big industry in the Netherlands, with ECigIntelligence estimating for 2019 that around 300,000 people vape.

The Netherlands was the first country in the European Union to begin readjusting regulation in line with the EU’s Tobacco Products Directive (TPD). It is now facing an overhaul of its anti-smoking legislation with a National Prevention Agreement (Nationaal Preventieakkoord) (NPA). The NPA is a set of agreements prepared by health secretary Paul Blokhuis in cooperation with Dutch public health organisations, educational institutions and municipalities, which set high-level goals for future legislation in tobacco control. The rules are to be implemented progressively, with the aim of achieving a “smoke-free generation” by 2040.