E-cigarettes in the Netherlands

The Netherlands has a stable market and a fairly positive opinion of e-cigarettes. This page provides all of our material relating to the Netherlands and its vaping market. This includes all of our full-length Dutch market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

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Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
More Brands trackers
Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
More Flavour & nicotine trackers
User-friendly databases with key global analysis, statistics, directories and more
More Databases
Charts and infographics
A brief highlight of what can be found in our full-length e-cigarette market reports
More Charts and infographics

Some facts about the vaping sector in the Netherlands

The vaping industry is not a big industry in the Netherlands, with ECigIntelligence estimating for 2021 that around 180,000 people vape.

The Netherlands was the first country in the European Union to begin readjusting regulation in line with the EU’s Tobacco Products Directive (TPD). It is now facing an overhaul of its anti-smoking legislation with a National Prevention Agreement (Nationaal Preventieakkoord) (NPA). The NPA is a set of agreements prepared by health secretary Paul Blokhuis in cooperation with Dutch public health organisations, educational institutions and municipalities, which set high-level goals for future legislation in tobacco control. The rules are to be implemented progressively, with the aim of achieving a “smoke-free generation” by 2040.