E-cigarettes in New Zealand

Medium restrictions means the e-cig market in New Zealand is growing, with e-cigs widely available in the country. This page provides all of our material relating to New Zealand and its vaping market. This includes all of our full-length New Zealand market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

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Regulatory trackers
Up-to-date information about current regulations around the world, presented in user-friendly maps and Excel spreadsheets
More Regulatory trackers
Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
More Brands trackers
Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
More Flavour & nicotine trackers
User-friendly databases with key global analysis, statistics, directories and more
More Databases
Analysis of critical issues and trending industry topics are explored in our blog
More Blog
Charts and infographics
A brief highlight of what can be found in our full-length e-cigarette market reports
More Charts and infographics

Vaping facts in New Zealand

The New Zealand Health Survey reported 2.6% of New Zealand adults vape daily and 18.5% have tried an electronic cigarette at least once. More data on market size and related issues can be found in this section.

The findings on the Dual Use of Electronic Cigarettes and Tobacco in New Zealand from a Nationally Representative Sample 2019 showed that almost all vapers in New Zealand, including youth, are current smokers or ex-smokers.

The Smoke-free Environments and Regulated Products (Vaping) Amendment Bill, which was introduced to parliament on 24th February 2020, was adopted by lawmakers with broad cross-part support on 4th August 2020. The new regulation includes major changes in advertising, packaging, product safety requirements and sales and distribution. It also bans the sale of vaping products to minors, limits the sale of flavoured e-cigarettes to specialist stores – non-specialist shops will be allowed to sell just mint, menthol and tobacco products – and enables all retailers to display products in-store.