E-cigarettes in New Zealand

Medium restrictions means the e-cig market in New Zealand is growing, with e-cigs widely available in the country. This page provides all of our material relating to New Zealand and its vaping market. This includes all of our full-length New Zealand market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

Vaping facts in New Zealand

The New Zealand Health Survey reported 2.6% of New Zealand adults vape daily and 18.5% have tried an electronic cigarette at least once. More data on market size and related issues can be found in this section.

The findings on the Dual Use of Electronic Cigarettes and Tobacco in New Zealand from a Nationally Representative Sample 2019 showed that almost all vapers in New Zealand, including youth, are current smokers or ex-smokers.

Near future regulation

The government has indicated they want New Zealand to have vaping-specific laws and regulations. The Ministry of Health website has information on the Smoke-free Environments and Regulated Products (Vaping) Amendment Bill, which was introduced to parliament on 24th February 2020. The amendment will regulate vaping and smokeless tobacco products, amending the Smoke-free Environments Act 1990 to enable the Act to regulate vaping products in the same manner (to the extent applicable) as tobacco products.