E-cigarettes in Poland

Poland’s e-cig market is large and continues to develop, with many new stores opening. This page provides all of our material relating to Poland and its vaping market. This includes all of our full-length Polish market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

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Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
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Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
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User-friendly databases with key global analysis, statistics, directories and more
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Analysis of critical issues and trending industry topics are explored in our blog
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The e-cigarette sector in Poland

Poland is a large e-cig market which began to grow again in 2019. Currently, the vaping population is estimated to be roughly 1.2m users. In 2016, Poland transposed the European Union’s Tobacco Products Directive (TPD) into Polish law. This legislation takes a rigorous approach to nicotine vape products, making them equivalent in most respects to tobacco. The law does not make any reference to e-cigarettes without nicotine, which means those products remain under general consumer safety laws. This has created an opportunity for the development of shake and vape, thereby saving compliance costs for manufacturers.

Despite being among the more restrictive EU jurisdictions, Poland is one of the countries with a lower regulatory burden.