E-cigarettes in Poland

Poland’s e-cig market is large and continues to develop, with many new stores opening. This page provides all of our material relating to Poland and its vaping market. This includes all of our full-length Polish market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

The e-cigarette sector in Poland

Poland is a large e-cig market which began to grow again in 2019. Currently, the vaping population is estimated to be roughly 1.2m users. In 2016, Poland transposed the European Union’s Tobacco Products Directive (TPD) into Polish law. This legislation takes a rigorous approach to nicotine vape products, making them equivalent in most respects to tobacco. The law does not make any reference to e-cigarettes without nicotine, which means those products remain under general consumer safety laws. This has created an opportunity for the development of shake and vape, thereby saving compliance costs for manufacturers.

Despite being among the more restrictive EU jurisdictions, Poland is one of the countries with a lower regulatory burden.