E-cigarettes in Sweden

Sweden transposed the EU TPD in 2017, and in spite of relatively high restrictions, the market has continued to develop. This page provides all of our material relating to Sweden and its vaping market. This includes all of our full-length Swedish market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
More Brands trackers
Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
More Flavour & nicotine trackers
Marketing & retailing
News and updates about the vaping industry, with a specific focus on the marketing and retailing side of the sector
More Marketing & retailing
Charts and infographics
A brief highlight of what can be found in our full-length e-cigarette market reports
More Charts and infographics

Regulation in Sweden: some facts

The country is an unusual tobacco market compared to others in Europe, with very low smoking rates attributed to the popularity of snus, a form of oral tobacco that is illegal in the rest of the EU.

E-cigarette products in Sweden are now regulated by the Law (2018: 2088) on Tobacco and Similar products, which came into force on 1st July 2019. This new act replaced the previous Tobacco Act (1993: 581) and the Act on Electronic Cigarettes and Refill Containers (2017: 425).

In the past, e-cigs were considered therapeutic products that could only be sold if approved by the Medical Products Agency (Läkemedelsverket). This limitation was temporarily lifted while a case disputing it worked its way through the court system. Finally, the Supreme Administrative Court disagreed with an appeals court that supported the pharma regime and held that the licensing requirement was inappropriate because e-cigarettes do not prevent or treat medical conditions.