Germany: the e-cigarette market, August 2022

After some difficult years following the effects of the vaping-associated lung injury, or Evali, crisis and Covid lockdowns, the German e-cigarette market has experienced significant change in 2022. This is due to two factors: the rapid rise of disposable e-cigs and the new tax on e-liquids that came into effect in July 2022.

This report will analyse the current state of the German e-cigarette market and how it has changed in the last 12 months, covering everything from vaping population to e-liquids and hardware.

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Lucas Tremlett

Head of data
Lucas holds a Bachelor’s degree in philosophy, politics and economics (PPE) from Erasmus University College in Rotterdam, and a Master’s in Political and Electoral Analysis from Carlos III University in Madrid. He has previously worked at Kieskompas, a polling company based in Amsterdam, Fundación Alternativas, a think-tank based in Madrid, and IO Investigación, a market research company also in Madrid. He has experience in academic and market research.

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