Engagement and loyalty-building with individual consumers will grow increasingly important for e-cigarette brands in Europe, according to industry experts. But will forthcoming regulation allow it to happen in the easiest place – online – or will it force brands to rely on establishing connections with their customers through retail stores? From 2016, the European e-cigarette » Continue Reading....
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“ If you build loyalty, vapers will come, says ad industry ”
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“ If you build loyalty, vapers will come, says ad industry ”
Engagement and loyalty-building with individual consumers will grow increasingly important for e-cigarette brands in Europe, according to industry experts. But will forthcoming regulation allow it to happen in the easiest place – online – or will it force brands to rely on establishing connections with their customers through retail stores? From 2016, the European e-cigarette » Continue Reading....
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