Imperial to double Blu spending while JTI plans Japanese launches

Imperial Brands is to double its spending on its premier e-cigarette range, Blu. The company has announced that it will invest £100m in 2019 in its next generation products (NGP) portfolio and look to expand Myblu into more markets.

Preliminary results for the year ending 30th September 2018 showed Imperial made a profit of £3,779m, up 2.9% on the previous year. Net revenue grew by 2%, with around 1% coming from tobacco and 1% from the success of Blu. Revenue from  NGP in 2018 was £0.2bn and the company expects positive profits in the category next year.

Meanwhile, Japan Tobacco International (JTI) has confirmed to ECigIntelligence that it is to launch two new products in Japan, adding to its Ploom Tech range of heated-tobacco products.

Read full article
I'm already a subscriber
Author default picture


This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

Our Key Benefits

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

ECigIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization