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India: potential for growth but tobacco remains competitive

The e-cigarette market is highly undeveloped in India with an estimated 15,000-50,000 vapers. As the country is developing rapidly, it has the potential to grow but the market is complex and restricted.
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Lorraine Mullaney

Senior writer
Lorraine is responsible for writing news analysis and assisting with copy-editing. Lorraine is a copywriter and editor who has written and edited words for a wide range of audiences, from local community newspapers to consumer magazines and trade websites.

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