This week’s proposed acquisition of Lorillard by Reynolds American seized the attention of the e-cigarette world primarily because of the unexpected sale of Blu, the market-leading e-cig in the U.S., to Imperial Tobacco.
But, assuming it is approved by shareholders and regulators, the deal will recast the relative strengths – and even the actual composition – of the leaders in the American tobacco and e-cigarette markets in many other ways, too.
Our infographic shows how their brand arsenals and new product development plans are likely to look in the post-merger world.
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Please see this page for a detailed description of our methodology.